TUMI has been creating high-end travelling essentials since 1975 and is sold globally in over 75 countries. This spring, it has teamed up with Razer for four new limited-edition gear exclusive for gamers. The collaboration deepens TUMI’s base in the esports industry with Razer, which is one of the most recognised brands in the global gaming and esports communities.
Each piece is co-branded with Razer’s triple-headed snake logo and signature green accents, blended with TUMI DNA. The collection is also limited and only 1,337 units are made per style. “1337” or “LEET,” short for “elite,” was chosen specifically because gamers and esports athletes use this to identify the most skilled players.
According to TUMI Creative Director Victor Sanz, the partnership with Razer runs parallel to gamers’ lifestyles and how it influenced TUMI in the creation of the collection. “We are truly focused on all aspects of our customers’ lives, ensuring that only the best is in their hands to achieve their goals“, he added.
Aside from the two brands’ collaborations, they also promote futuristic campaign concept video sets in the metaverse and pay tribute to gamers’ determination with the slogan “Carry Hard.” “We wanted to arm them with high-quality travel gear that provided a balance of versatility and functionality“, said Razer’s Associate Director of Business Development, Addie Tan.
The retail prices of the collection are as below:
- TUMI | Razer International Expandable 4 Wheeled Carry-On Luggage at S$1,200
- TUMI | Razer Finch Backpack – For 15” Laptop at S$920
- TUMI | Razer Bozeman Sling Bag at S$760
- TUMI | Razer Laptop Sleeve – For 15” Laptop at S$270
The brand-new collection unveils on the 3rd of June globally at selected TUMI stores, TUMI website, Razer website, selected Razer China Stores, and selected specialty retailers such as TMall and JD (China).
Anis Sharina contributed to this article.
