Attention, passengers – luggage never looked this good! Samsonite has teamed up with the multi-faceted Paris-meets-Tokyo brand Maison Kitsuné on a unique collaboration that merges supremely practical luggage and travel accessories with playful Parisian cool.
The campaign tagline ‘Carry Your Wanderlust’ encourages travelers to fearlessly embrace their desire to experience the world. Presented through a playful lens, the campaign is anchored by a brand film that follows a high-energy, wonder-filled journey within a unique Tokyo-inspired setting.
The Maison Kitsuné x Samsonite collaboration and its supporting campaign lean into a fun, stylish, and sophisticated identity. Speaking to consumers with an appreciation for fashion-forward and premium-quality products, the exclusive collection caters to a wide range of needs through diverse products, including luggage and lifestyle bags.
Featuring six styles, the collection arrives in a base colour of black and white, as well as a signature Maison Kitsuné “Camo Fox” print. The result is a beautiful blend of Maison Kitsuné style and Samsonite functionality, thanks to plenty of thoughtful, organizational compartments and a durable, long-lasting quality.
The Spinner 68 luggage is perfect for longer trips away and customers can also go hands-free with a Crossbody, featuring a long, adjustable strap, which is ideal for both journeying to the airport or daily adventures. A Rolltop Backpack offers flexible sizing and a utilitarian look, while a Backpack offers a more structured, timeless shape. A unique Sling Bag, complete with an easy-access front pocket, is perfect for keeping important items such as passports and wallets safe.
