The Korean Wave isn’t slowing down, and it’s now coming for your wardrobe. Korea’s leading lifestyle and fashion brand, TOPTEN10, is set to make its Malaysian debut in January 2026 with its first store opening at Sunway Pyramid, promising a new take on what it means to dress “the K-way”: effortlessly stylish, functional, and made for real life.
Founded in 2012 under Shinsung Tongsang Co., Ltd, one of Korea’s most established textile and apparel powerhouses, TOPTEN10 champions the philosophy of “Good wear”, the universal truth that sincerity in craftsmanship and balance in design transcend borders. Think timeless staples built for comfort, quality, and movement, rather than the chase of fast-changing trends.
Every fabric, cut, and stitch is designed with purpose, backed by over five decades of expertise from one of Korea’s most trusted manufacturers. From essentials for men, women, and children to athleisure, innerwear, and everyday accessories, TOPTEN10 brings the clean, confident aesthetic that defines K fashion: minimalist, functional, and quietly bold. The upcoming store at Sunway Pyramid will be Malaysia’s first look into this signature Korean-style ethos.
The Countdown Begins: Snap, Tag & Be Among the First
Ahead of the grand opening in January 2026, fans can take part in a special pre-opening activity. Shoppers are invited to capture a selfie with the TOPTEN10 store hoarding at Sunway Pyramid, which is currently displayed on the Ground Floor, and post it to their Instagram Story, tagging @topten10_malaysia and @sunway_pyramid.
Participants who show their Instagram Story post in-store during the first three days of opening will receive an exclusive TOPTEN10 gift, even if the post was shared earlier. Gifts are limited to the first 100 redemptions and will be available on a first-come, first-served basis. As Malaysia counts down to its first experience of “Good wear”, TOPTEN10 is not just opening a store; it is opening a new chapter of the K-lifestyle, where simplicity meets substance and comfort meets confidence.
