For the third consecutive year, Chivas I RISE, WE RISE brought its signature energy to the scene, transforming Jiospace in Petaling Jaya into Party Central on 2nd November.
This year’s event paid homage to the subcultures that drive modern hustle and success, celebrating those who carve their own paths in fashion, music, and mixology.
As a brand, Chivas has long championed the belief that success is a collective journey, not an individual one—a philosophy echoed through I RISE, WE RISE. This event embraces the idea that success for one translates to success for all, creating a movement where ambition, collaboration, and mutual support rise together.
Now in its third edition, this year’s I RISE, WE RISE amplified subcultures thriving at the intersection of creativity and ambition. Inspired by underground movements, the event highlighted unfiltered creativity, where raw talent in fashion, music, and mixology came together in unity. This year’s experience underscored Chivas’ longstanding values of authenticity, inclusivity, and creativity.
The evening unfolded as an immersive experience, uniting the best of music, fashion, and mixology. Attendees enjoyed an electrifying lineup, including international DJs Liu, WUKONG, and DJ Sally, alongside local talents Mr Yang, Jovynn, and Teera Oliviae. The event also featured the extraordinary Sounds of Chivas performance, combining the ELECOLDXHOT dance crew, vocalist Elva Suyan, DJ Joleen, and the RFXBO Orchestra for a one-of-a-kind fusion of orchestral grandeur and dynamic DJ beats. This performance embodied the Chivas I RISE, WE RISE spirit, blending live music with cutting-edge visuals to celebrate the hustle culture and showcase emerging trends.
Chivas partnered with iconic names to create an immersive space inspired by the I RISE, WE RISE philosophy. The collaboration included Shawn Tan and team from local streetwear brand AGAINST LAB, Jason Julian of Soma Cocktail Bar, and Maria Escobia from Penrose Kuala Lumpur (ranked #8 on Asia’s 50 Best Bars 2024). Each brought their unique interpretation of the I RISE, WE RISE movement to life – AGAINST LAB through a limited-edition collection, with Jason and Maria serving up special Chivas XV cocktails, all presented in a creative and engaging space that celebrated Chivas’ belief in forging authentic connections through shared ambition.
A Movement Celebrating Community & Collective Success
The I RISE, WE RISE movement is rooted in community, reflecting Chivas’ philosophy that success is a shared journey. This year’s event showcased the power of elevating one another, spotlighting the next generation of hustlers—those passionate individuals who believe in forging their own paths with courage and creativity.
At the heart of the evening was Chivas XV, a blend of the finest Chivas 15-year-old whiskies that embodies ambition and innovation. Known for its bold flavour and smooth sophistication, Chivas XV’s rich profile, with notes of butterscotch and caramel toffees, complemented the event’s spirit perfectly, creating an elevated experience for all in attendance. For more brand information and updates, visit Chivas.com or follow Chivas Malaysia on Facebook. To relish the taste of Chivas XV for yourself, visit the Official Pernod Ricard Store on Shopee.
