MINI has unveiled the latest All-Electric Mini Paul Smith Edition, marking the newest chapter in a long-standing and successful collaboration between MINI and legendary British designer Paul Smith. Available in limited numbers, the special edition is focused on design-led expressiveness, bringing Paul Smith’s iconic “Icon with a Twist” design language to the All-Electric Mini Cooper SE.
“The new All-Electric Mini Paul Smith Edition represents something truly special – a meeting of two iconic British brands that have been pushing creative boundaries for decades,” said Benjamin Nagel, Managing Director of BMW Group Malaysia. “Through ‘Big Love’, MINI has always stood for individuality, creativity and playfulness, values that are mirrored perfectly in Paul Smith‘s “Icon with a Twist” design philosophy. What makes this edition so significant is that for the first time, this celebrated collaboration is available on a broader production scale, bringing Paul Smith’s unmistakable creative vision to more customers than ever before.”
“We are offering something that feels both distinctly British and thoroughly modern – a fusion of heritage design and electric innovation that speaks to everyone who values style, substance, and sustainability. This is not just another special edition; it is the culmination of a creative partnership that began nearly three decades ago, now reimagined for the electric age – and now available to our passionate MINIacs in Malaysia,” he added.
The whole design of the Mini Paul Smith Edition combines exclusive elements of the iconic MINI and the unmistakable style of Paul Smith. The vehicle is adorned with Nottingham Green accents on key exterior elements, such as the side mirrors, the octagonal radiator grille, and the hub caps. These unique touches are complemented by the roof, which comes in Nottingham Green colour accompanied by the Paul Smith Signature Stripe feature across the roof edge between the B- and C-pillars.
Fitted with 18-inch Slide Spoke alloy wheels in Dark Steel accent colour, which are also finished in Nottingham Green and feature the Paul Smith logo, the vehicle stands out with its bold design that is both distinctive and dynamic. Before entry, the exclusive mirror projection of a friendly “hello” in Paul Smith’s handwriting welcomes the driver and passenger, making the Mini Paul Smith Edition a truly personal experience. Additional details like the MINI Black Band and the MINI logo in Black Blue, as well as the Anthracite Grey “Paul Smith” lettering on the tailgate, further highlight the exclusivity of it.
Inside, the interior is enriched with Nightshade Blue JCW Sports seats in Vescin upholstery. The seats feature a Shadow Stripe knit section on the shoulder and headrest areas, while a Paul Smith label emphasises the exclusive nature of the design. Another standout feature inside is the Shadow Stripe upholstery that stretches across the full width of the instrument panel. The upholstery material has a consistent colour throughout, but alternating finishing directions create a special stripe design inspired by Paul Smith’s Signature Stripe. The passenger side of the instrument panel also features a decorative black leather band with blue stitching, adding a refined touch to the cabin.
Meanwhile, the door sill cover strip greets with the uplifting message “Every day is a new beginning!” in Paul Smith’s handwriting, while his familiar hand-drawn rabbit motif embroidered into the floor mat adds another signature style. On the steering wheel, which takes on a traditional 3-spoke design, a textile band with the iconic Paul Smith Signature Stripe provides a lively splash of colour, offset by the Paul Smith brand logo. Additionally, the MINI Interaction Unit offers three exclusive backgrounds designed by Paul Smith for Personal Mode, with the colourful Signature Stripe subtly integrated at the upper edge of the display, creating a unique and personal experience.
Beneath its distinctive design, the vehicle delivers spirited performance true to MINI’s signature DNA heritage – 218 hp and 330 Nm of torque enable acceleration from 0 to 100 km/h in 6.7 seconds with a top speed of 170 km/h. The drive feels playful, precise, and undoubtedly MINI. Additionally, its 54.2 kWh battery provides a zero-emissions range of 387 to 402 kilometres, with DC Charging at up to 95 kW, bringing the battery from 10 per cent to 80 per cent in just under 30 minutes.
The Mini Paul Smith Edition is now offered with introductory colours of Inspired White and Statement Grey, which are developed exclusively for this edition. Evoking positive energy and timeless appeal, Inspired White offers a modern reinterpretation of the Mini Classic Pepper White, one of the brand’s iconic colours from its early days. Statement Grey, on the other hand, pays homage to the Mini Austin Seven colour from 1959, radiating confidence and independence.
The recommended retail pricing (on the road, without insurance) for the new All-Electric Mini Paul Smith Edition is:
New All-Electric MINI Paul Smith Edition: RM222,222.00
With MINI Service & Repair Inclusive*: RM228,522.00
*which consists of the 4-Year Extended Warranty and Service Package
For more information, visit the website.
