Swarovski has unveiled its second creative collaboration with pop icon and global brand ambassador Ariana Grande. Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new capsule collection is an ode to nature and its inspiration for self-expression.
Set in the fantasy world of Ariana’s Garden, the latest campaign evokes the feeling of pure poetic wonder. Ariana radiates star power and confidence in the bold and joyful visuals, captured by long-time collaborators Mert and Marcus. The 29-piece collection is infused with Ariana’s ethereal spirit and her distinctive personal style, brought to life by Swarovski’s signature savoir-faire.
Interpretations of dragonflies and flowers, both literal and abstract, come together in a fun, sparkly celebration of nature. Rainbow-hued stones shine alongside delicate crystal pearls, embellished in an array of cuts and mixed metals, while crystal butterflies adorn brooches, hair accessories, and figurines.
“This capsule is a world Ariana and I created together,” Engelbert shared. “After last year’s collection, which was more timeless and classic, this one moves fully into her dreamy, magical universe. The fantasy‑garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colours, are translated into the jewellery through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic, grounded in Swarovski’s savoir‑faire – and it’s always such a joy to work with her.”
”I’m so thankful to Giovanna and Swarovski, for this beautiful collaboration,” Grande said. “This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet! We wanted to design a collection that brings a bit more colour, wonder and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us. I’m so excited for you all to enjoy it!”
The second much-anticipated collaboration is available from 18th March at Swarovski stores and online.
