Skechers has announced its newest brand ambassador: globally celebrated actress, entrepreneur, and fashion icon Sofía Vergara. Known for her signature style and charismatic presence on and off screen, Vergara joins the Skechers family to help shape the future of fashion-forward comfort footwear.
Throughout her career, she has received five Emmy and five Golden Globe nominations, most recently for “Griselda”. In 2025, she made history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Sofía Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, versatile, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Skechers first caught Vergara’s attention not through business talks, but in a mall. After knee surgery left her searching for supportive, stylish shoes, she discovered Skechers on her own – purchasing multiple pairs before learning her team had already been in talks with the brand.
Now, as the latest face of Skechers, Vergara will appear in a new global campaign that celebrates style, versatility, and comfort – hallmarks of the Skechers brand. The campaign will spotlight Skechers’ iconic Hands-Free Slip-ins® Glide-Step® styles.
“Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise,” said Michael Greenberg, President of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
With more than 50 million followers across social media and global recognition from Hollywood to Barranquilla, Sofía Vergara adds significant star power to Skechers’ legacy of partnering with beloved figures who resonate across generations.
This collaboration marks the beginning of an exciting new chapter for Skechers – where effortless fashion and everyday comfort unite.
