SNICKERS To Hold Pop-Up Event In KL This July; SEVENTEEN’s Mingyu To Make Appearance?

You’ve probably seen SEVENTEEN (세븐틴) member Mingyu (민규) appearing in advertisements as SNICKERS’ new Asia Ambassador – but could he be making a special appearance in Malaysia soon? The iconic chocolate bar just dropped details for their upcoming pop-up, which might feature a cameo from the K-pop heartthrob!

Dubbed the “#SNICKERSwithMINGYU” event, the SNICKERS pop-up will be open at Sunway Pyramid Shopping Mall from 3rd to 6th July 2025 (Thursday to Sunday). It’s likely that the pop-up is to promote the chocolate bar brand and will include exciting activities and promotions. At the same time, SNICKERS Malaysia is also holding a contest for fans to win a fast pass to the event.

This announcement comes after hints that the 28-year-old will come to town later this year. While there’s no confirmation yet on whether Mingyu will appear at the pop-up, SNICKERS Philippines and SNICKERS Vietnam previously announced contests for a meet-and-greet session with the idol in Malaysia. It’s also worth noting that Mingyu recently appeared at the SNICKERS Korea pop-up in Seoul, so his appearance in KL is highly possible.

While we wait for more details on the event – and, hopefully, Mingyu’s appearance – here’s what we know about the pop-up and how you can win a fast pass for the pop-up:

SNICKERS with Mingyu Pop-up Event and Contest:

• Dates: 3rd – 6th July (Thursday – Sunday)
• Venue: LG2 Blue Concourse, Sunway Pyramid Shopping Mall
• Contest Mechanics:

1. Find SNICKERS with MINGYU displays at supermarkets, hypermarkets, petrol marts, convenience stores or drugstores​
2. Take your best selfie with SNICKERS and MINGYU display in-store​
3. Post the photo on your Facebook or Instagram account, ensure the account is set to public & tag @snickersmalaysia with #SNICKERSwithMINGYU #SNICKERSOnTheGo #SNICKERSMYPOPUP​
4. Fill up the Google form to lock in your submissions

• Contest Period: Now until TBA

For more information and updates on the event, stay tuned to SNICKERS Malaysia’s official social media pages. Are you excited about the pop-up and Mingyu’s potential appearance? In the meantime, here’s a look at what the pop-up in Seoul looked like:

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A post shared by SNICKERS KOREA 공식 계정 (@snickers_kr)

Sources: Facebook