Though it has only been around since 2023, Aura is shaking up the way we see watches today. It may be a young name in the industry, having started out in 2023, but it has since been making massive waves in the designer watch market thanks to its creativity-first spirit.
In its latest line-up of watches, Aura has demonstrated its mastery in reconciling the intricate and rich history of watchmaking with the post-modern fashion styles of today. Aura has achieved the ideal balance of form and function using this method, which is poised to change traditional perceptions of how timepieces serve as a means of personal expression.
The company’s creativity-first belief extends to inspirational artists, musicians, and designers. They share a desire to combine style and function by reimagining watchmaking traditions at the intersection of art, design, and fashion. The result are FKM skeleton watches.
And though artistic expression comes first, Aura has not compromised on these watches, built with equally dazzling and durable materials such as sapphire crystals and fine-tuned to deliver unparalleled precision. Its stainless-steel hardware and sleek butterfly clasps complement the time-tested quality movement that drives their watches.
The design of these watches often comes down to both an aesthetic decision and a functional one, as in Aura’s industry-first offering of in-house, interchangeable FKM rubber straps in a variety of on-trend colours.
Currently, the brand offers 18 distinct colours, ranging from delicate pastels and staple neutrals, to eye-catching tones such as infrared, apricot, and magenta, with additional personalisation options available through various hardware combinations.
