Malaysia’s iconic experiential shopping destination, Suria KLCC, takes shopper rewards to new heights with the return of its signature prize draw campaign, The Golden Ticket! Running from 9th to 25th May, this sixth edition is the mall’s most exciting one yet, where one shopper wins RM10,000 in Suria KLCC Shopping e-Vouchers every single day.
Returning with an electrifying new look and an expanded scale, this year’s campaign transforms the Centre Court into a life-sized neon playground inspired by the beloved Snakes and Ladders game – complete with lighted panels and a giant dice. Shoppers can look forward to four thrilling ticket tiers: Golden (e-Vouchers worth RM10,000), Ruby (e-Vouchers worth RM5,000), Emerald (e-Vouchers worth RM100) and Purple (e-Vouchers worth RM50).
To participate, shoppers simply need to spend RM1,500 and above in two receipts at any specialty store. Each qualified shopper gets to roll a giant dice and step onto the interactive snakes-and-ladders-inspired board to uncover either a Purple Ticket, an Emerald Ticket, a Ruby Ticket (e-Vouchers worth RM5,000), or the coveted Golden Ticket. And when the Golden Ticket or Ruby Ticket is revealed? Expect celebratory music and flashing neon lights to make that moment unforgettable.
Shoppers who win the top two ticket tiers will be featured on the Wall of Winners, where they’ll strike a pose with oversized ticket cutouts and dice for photos and videos displayed on a rotating screen at the Centre Court. Adding to the atmosphere is a nostalgic arcade photobooth, a claw machine filled with delightful gifts, and weekend treats like candy floss and neon glow sticks for shoppers of all ages.
“The Golden Ticket campaign has become a much-anticipated annual tradition among loyal customers. This year’s lucky draw is truly next level — we’ve doubled the excitement, making sure that everyone who joins leaves with a smile,” said Francis Tan, Executive Director and CEO of Suria KLCC Sdn Bhd. For those tuning in online, The Golden Ticket continues in digital form via Suria KLCC’s social media platforms — where additional cash prizes await.
Of course, Suria KLCC’s sister malls also have to get in on the fun! Shoppers at Alamanda Shopping Centre in Putrajaya and Mesra Mall in Terengganu will also hold the Golden Ticket campaign. Running from 23rd May to 8th June, the campaign at Alamanda also assumes a playful theme inspired by the classic childhood game of Snakes and Ladders. This year’s setup transforms the Centre Court into a whimsical forest filled with animated snakes, flowers and ladders.
Shoppers who spend RM500 or more across two receipts at any specialty stores can roll a giant six-coloured dice for the chance to win e-Vouchers worth up to RM1,000. With 50 prizes up for grabs each day, every participant walks away a winner. Prizes include the coveted Golden Ticket worth RM1,000, Yellow Ticket worth RM500, and Blue Ticket worth RM50 in Alamanda Shopping e-Vouchers. Any unclaimed tickets will roll over to the next day, increasing the thrill with every visit. Each day, one lucky shopper will uncover the Golden Ticket and be celebrated in style with flashing lights, cheerful music, and an on-the-spot photo opportunity with a mock cheque.
Over on the East Coast, The Golden Ticket campaign returns to Mesra Mall from 9th to 25th May. Also adopting a similar theme, the Terengganu mall brings the nostalgia of childhood games to life with a vibrant Snakes and Ladders setup at Centre Court. Shoppers who spend RM300 in two receipts at any specialty store can roll a giant colourful dice to unlock a mystery box and stand a chance to win shopping vouchers worth up to RM1,000.
A total of 51 prizes are up for grabs daily — including the coveted Golden Ticket (RM1,000), Silver Ticket (RM500), and Blue Ticket (RM30), making everyone a winner throughout the 17-day campaign. The Centre Court will feature a snake and ladder backdrop, complete with playful snakes and towering ladders, providing the perfect photo moment for lucky winners with their mock cheques. With daily carryovers for undrawn tickets, the odds keep getting better as the campaign progresses.
