Rich Paul x New Balance The 550 footwear and classic court apparel are a love letter to the youthful feeling of “all-consuming affection.”
Before he became the CEO and founder of KLUTCH Sports Group – the powerhouse agency representing some of the biggest athletes across major professional sports in the US – Paul was a kid who loved the game. The ‘Forever Yours’ 550 combines elevated material construction with a palette of purple, pink, and navy blue. The 550’s standard leather upper is swapped out for suede, rendered in a soft yet striking shade of purple.
This soft, luxurious approach to the 550’s classic court style is rounded out with graphics featuring the collection’s romantic imagery and co-branded details. This playful execution celebrates taking a youthful, almost reckless approach to the object of your affection, whether it’s the game, or The One.
Among the most notable graphic elements in the collection: An embroidered monogram ‘RP’ logo, intertwined with a decorative rose; and the ‘Forever Yours’ imagery subtly applied, but standing out through embroidery and puff printed graphics.
