Ralph Lauren is celebrating 25 years of its iconic Pink Pony campaign, continuing the brand’s longstanding commitment to the fight against cancer.
Launched in 2000, Pink Pony has become Ralph Lauren’s global initiative supporting cancer research, screenings, early diagnosis, treatment, education, and patient navigation. Over the past 25 years, the campaign has funded cancer centers and research facilities including the Memorial Sloan Kettering Ralph Lauren Center in Harlem and The Royal Marsden’s Ralph Lauren Research Wing in London.
This year, Ralph Lauren introduces the “Live Well. Be Well.” collection, featuring a bold black-and-pink palette designed to inspire younger consumers to take charge of their health. The 2025 Pink Pony collection offers sporty selections for men, women, and children, alongside accessories.
In support of the campaign, Ralph Lauren will donate 100% of the purchase price from the sale of the classic Pink Pony Twill Ball Cap and Pink Pony Cable-Knit Hoodie, and at least 25% of the purchase price from all other Pink Pony products to a global network of cancer charities. In Malaysia, proceeds benefit the National Cancer Society of Malaysia to raise awareness and improve cancer support locally.
Throughout October, Ralph’s Coffee locations globally will serve limited-edition Pink Pony menu items with 100% of proceeds supporting cancer organizations, while flagship Ralph Lauren stores in New York, Beverly Hills, and Chicago will light up their facades in pink.
Shop the 2025 Pink Pony collection now at select Ralph Lauren retail stores and online at Ralph Lauren.
