We never thought we would see this collaboration come alive, but it’s finally happening.
Earlier in December last year, Rihanna was announced to be the creative director and the global brand ambassador for global sports brand PUMA. Under her creative direction, the brand finally kicked off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label.
The best part is, the collection is now available in Malaysia 😉
The first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a bit of punk and a bit of rebel.
It embodies the music and fashion feel of the revolutionary punk era with PUMA’s rich sporting heritage. Punk culture caused quite a stir in the late 80s in lower Manhattan’s underground club scene. Though the clubs have since closed, the culture stays and continues to influence the city’s fashion and music scene for years to come.
That is the inspiration behind the PUMA Creeper.
Rihanna has enlisted the help from her friend, musician, and record producer Travi$ Scott to launch the collection. Scott stars in the first-ever “PUMA by Rihanna” campaign alongside Rihanna, who also creative directed the shoot.
She said:
I am so excited to finally introduce the PUMA Creeper to the world.
“Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible,” she added.
The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70s and 80s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna.
Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations.
The Barbadian pop singer also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.
Priced at RM459, the first 3 colours of the PUMA Creepers are available from today (9th October 2015) onwards at CROSSOVER, Johor Bahru, with new colour and material releases available at selected PUMA stores from 20th November 2015 onwards.
For more information, visit PUMA’s official website or Rihanna’s official website.
