The game is on! Swiss sportswear brand On has unveiled the Cloudmonster2, the latest advancement in maximum energy return shoes. This innovative release is part of a unique collaborative campaign that brings together scientists, music artists, and the vibrant running community in Malaysia.
The Cloudmonster2 represents the next evolution in On’s max cushioning technology, catering to the needs of everyday runners. Notable updates to the iconic CloudTec® sole include an elevated stack height, providing a more cushioned sensation. The introduction of a new dual-density midsole enhances performance, offering firm support at the back and a softer feel at the front for seamless yet energetic transitions.
With a new nylon blend speedboard engineered between the dual density midsole components, it provides energy return when transitioning from forefoot to midfoot. The Cloudmonster2 also comes with a drop of 6mm derived from a stack height of 35mm in the heel and 29mm in the forefoot, delivering an unparalleled performance for every runner’s journey.
To mark the launch of the Cloudmoster2, On has collaborated with Kinda Studios, the leading neuroaesthetics studio and lab to turn the neuroscience of sound into a custom track and music mix scientifically designed to energize runners. The collaboration involves specific BPMs, frequencies, and melodic dynamics aimed at enhancing the positive effects of music on brain waves, physiology, and neurochemicals. The science-informed design process included custom neuroscience testing, revealing increased energy and mood boosts in runners.
Internationally acclaimed, DJ and producer Jayda G, along with NTS Radio, facilitated the collaboration, modifying sound dynamics for energy enhancement. Artist Yaeji contributed two original mixes, all streaming on NTS Radio, incorporating scientific findings from Kinda Studios and On’s insights.
Launched on 22nd February, the Cloudmonster2 is available at Running Lab stores in Malaysia, and selected retailers including Rev Runnr and Sprint (Gurney Paragon, Penang).
