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Home Fashion/ Beauty

Penhaligon’s Introduces The Cut: A Bold New Chapter in Bespoke Perfumery

by Dean Zaini
October 17, 2025
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For over 150 years, Penhaligon’s has been crafting fragrances with unmistakable British flair. Now, the iconic house introduces The Cut, a bold new scent inspired by bespoke fashion, blending confidence, craftsmanship, and a signature touch of eccentricity.

Drawing inspiration from London’s Savile Row, The Cut captures the essence of a perfectly tailored suit—crisp, confident, and impossible to ignore. Created by renowned perfumer Paul Guerlain, it modernises the classic fougère, combining sartorial precision with Penhaligon’s playful storytelling.

The fragrance opens with a fresh burst of mint, bright and sharp like a newly pressed lapel. Cypress adds a sophisticated layer, while fir balsam injects bold, couture energy. Finally, vetiver grounds the composition with timeless elegance, leaving a lingering, effortlessly refined impression. The result is a scent that is at once classic and daring, the olfactory equivalent of quiet confidence.

The Cut is more than just a perfume—it’s an attitude. Designed for those who move through life with style and certainty, it acts as the finishing touch, an invisible accessory that elevates any outfit.

Available in 30ml and 100ml bottles, The Cut is exclusively at Penhaligon’s Pavilion Kuala Lumpur boutique and at Escentials counters in Suria KLCC and The Exchange TRX.

bespoke fragrancefougère perfumemen’s signature scentPaul Guerlain perfumePenhaligon’s The Cut
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