Not one, not two, but T-H-R-E-E leading fast fashion, high street brands from Korea have arrived in Malaysia and made their triumphant debuts.
As one of Malaysia’s leading retailers, Parkson excites fashionistas and trendsetters by bringing SPAO, MIXXO, and WHO.A.U to Kuala Lumpur. All 3 brands are opening their doors on 27th November (Friday) at Parkson Pavilion, offering us the exciting street fashion of Seoul.
With much fanfare, the 3 brands are widely popular in their motherland and will offer fashion-forward shoppers in Malaysia the chance to grab the latest trends and runway looks at affordable prices.
We were lucky enough to be among those invited to a special preview party for the brands yesterday (26th November) at Pavilion KL’s Centre Court. Celebrities, fashionistas, lifestyle media, and shopping mall landlords graced the event that showcased the exciting new brands.
Popular celebrities include Dafi, Lynn Lim, Chris Tong, Nazim Othman, De Fam girl band members Azira and Sophia, Cindy Chen, and John Tan were all dressed in the latest collections from SPAO, MIXXO, and WHO.A.U.
During the event, Ms Vivien Cheng, Executive Director of Parkson Retail Asia welcomed guests in her opening speech and in attendance were Puan Sri Chelsia Cheng, Lion-Parkson Foundation Chairman, as well as distinguished representatives from Korean conglomerate E-Land Group.
A total of 200 guests were then given a special tour of the new stores at Parkson Pavilion, spanning 3 levels. In conjunction with the openings of the stores, shoppers can enjoy the latest collections from SPAO, MIXXO and WHO.A.U. with a special price on selected items from 27th to 29th November at Parkson Pavilion.
The first 200 shoppers at each store will receive a RM50 shopping voucher, collectible hand fan, and branded water bottle.
SPAO
- Price Range: RM39 – RM399
- Price Range (For Men): RM129 – RM699
- Location: Level 3, Parkson Pavilion (15,000 sq. ft.)
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SPAO is the first original S.P.A. (specialty store retailer of private label apparel) brand launched by Korean fashion retailer E-Land. It is Korea’s leading brand shop that offers a large variety of items including casual wear to men’s and women’s suits, sportswear, and accessories.
The SPAO For Men colleciton features well-tailored suits, jackets, work pants, and elegant office attire for the urban trendsetter. Offering the latest trends in men’s fashion from clothing to belts and ties and chic work bags, SPAO For Men will be a favourite of dapper, well-dressed gentlemen. The brand carries a collection of slim fit clothing and the sizes range from Small (S) to Extra Large (XL).
Collaboration projects for special collections include Disney, “The Simpsons“, and “Star Wars“, which will be released next year with a limited edition collection.
The brand also collaborates with Korean powerhouse SM Entertainment on its campaigns. Besides AOA from FNC Entertainment, the brand is currently endorsed by Super Junior‘s Eunhyuk, Leeteuk, and Donghae.
SPAO is made with the vision of a simple yet personalised style. They are of high quality materials marked at very affordable prices for the mass market.
MIXXO
Mixxo is derived from the word “Mixology”, which is the skill of preparing mixed drinks. This translates perfectly in the freedom shoppers haves to mix and match from the variety of basics and special design collections from Mixxo.
The brand is a top name in women’s apparel and mainly targets women in their 20s to 40s. Its apparels are designed exclusively to fit the Asian women’s physique and are suitable for all occasions – work, leisure and parties. Clothing, accessories, bags that capture the latest runway trends will be on offer, which will make Mixxo the ultimate shopping destination for all trendsetters and fashionistas.
The brand also collaborates with K-Pop idol girl group Girls’ Generation–TaeTiSeo (TTS) on its many campaigns.
WHO.A.U
WHO.A.U represents the Californian culture, free-spirited, and active lifestyle of this laid back destination. The brand was created based on 6 different lifestyle concepts of the Californian culture:
- Outdoor
- Campus
- Street
- Sports
- Farm
- Beach
The foundation of product and marketing for the brand is very much presented through these themes. It incorporated the 50s and 60s in California, which was an abundant time for the Western pioneer. This era reflects the challenger’s spirit and personifies contemporary, casual style that symbolises the signature look of WHO.A.U Ideal for the sporty, active, and fun-looking young man.
Expect varsity-inspired fashion that channels the jocks and cheerleaders of high school, vintage California print tee’s, boyfriend jeans, and great denim choices and a rugged but fashionable approach for the active, young trendsetter.
For more updates on the brand, visit or follow their respective social media platforms.
