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Home K-pop

NIVEA Launches New Derma Control Deodorant With K-pop Idol B.I At Sunway Pyramid

by Afiq Amin
September 5, 2025
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NIVEA, the world’s No. 1 skincare brand with over 100 years of trusted expertise, has launched its latest innovation, the NIVEA Derma Control deodorant. This new range is designed to care for all skin types, offering solutions that address different underarm concerns and up to 72-hour protection.

To mark the launch, NIVEA hosted a dynamic week-long pickleball event at Orange Concourse, Sunway Pyramid, from 1st to 7th September. The star-studded sports fest featured a special appearance by Korean rapper and songwriter B.I (비아이), who shared his experiences as an artist along with his personal tips on hygiene routines.

“As an artist, my lifestyle and self-care walk hand in hand. Taking care of myself physically and mentally is essential in making sure I’m in top form while performing. I’m excited to add using NIVEA Derma Control Defend to my personal hygiene routine to make sure I stay fresh on stage,” the rapper said during the event. Well-known among fans as a stylish and well-groomed artist who prioritises self-care, B.I’s participation has sparked major excitement among his Malaysian fans eager to see him in action.

Joining the action were top local celebrities Shukri Yahaya, Hannah Delisha, Mark Odea, Jestinna Kuan, Aedy Ashraf and Iman Opie, who all took part in the Pickleball Dink Challenge, adding energy to the crowd. The excitement peaked when Jestinna Kuan paired up with Dr. Christopher Vierhaus to challenge Mark O’Dea and Carrol Tan, Head of Trading at Watsons Malaysia, in a friendly pickleball showdown.

There’s still some time to enjoy the limited-time roadshow. Be sure to stop by the event, where you can also enjoy exclusive treats such as :

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  • RM40 spent on any NIVEA products (including the new Derma Control deodorant range) will receive an instant, customised Pickleball Charm (while stocks last).
  • RM60 spent on any NIVEA products (including the new Derma Control deodorant range) will redeem exclusive pickleball-inspired apparel and wearables.

The NIVEA Derma Control range deodorant is now available at Watsons nationwide and other major retailers, pharmacies, hypermarkets, supermarkets, mini markets and general trade channels as well as online e-commerce platforms nationwide. For more information, visit www.nivea.com.my or follow the brand on the social media platforms.

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B.IB.I NiveaKim HanbinNIVEANIVEA Derma Control Skincare Deodorant x PickleballNivea Malaysia김한빈비아이
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