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Mercedes-Benz World, M.A.C Cosmetics Party, Bernard Chandran Exhibition & More: Events We Hit Up Last Week!

by Hype Desk
July 8, 2024
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We puckered up for M.A.C Cosmetics’ birthday party, hitched a ride to Mercedes-Benz World, scored a great time at the adidas UEFA EURO 2024 Pop-up, and more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


Mercedes-Benz World @ KL Base

We entered a world where history meets innovation at Mercedes-Benz World. Held at KL Base, Sungai Besi, we had the opportunity to take a gander at Mercedes’s vast selection of vehicles, ranging from the powerhouse jeeps all the way to its speedy electric car. It’s also worth noting that this is the biggest showcase event the luxury brand has held in the country, and thus, to make it extra special, they launched a brand new wave of AMG cars, the centrepiece of which was none other than the Mercedes-AMG C 63 S E PERFORMANCE F1 Edition.

This brand-new sports vehicle features state-of-the-art technology, such as its AMG high-performance battery, which is capable of delivering a superior system output of 500kW (680hp) with impressive driving dynamics and high efficiency. With an output per litre of 176 kW (238hp), the Mercedes-AMG C 63 S E PERFORMANCE is the most potent four-cylinder engine in the world, changing the game in the company’s 55-year history. The “F1 Edition” has an amazing exterior design with a colour gradient and a large AMG logo, along with an exclusive and eye-catching MANUFAKTUR alpine grey solid paint finish.

There’s also the Mercedes-AMG GLA 45 S 4MATIC+. Equipped with a powerful engine, this compact SUV sprints from 0 to 100km/h in 4.3 seconds. Mercedes-AMG is adding aesthetic and technological upgrades to the exterior and interior of its compact Performance SUV. The redesigned front apron and the AMG crest on the bonnet are the two most distinctive aspects of the Mercedes-AMG exterior. Subtle visual accents are added by the new light signature for the LED rear lights and the MULTIBEAM LED headlights. The newest AMG Performance steering wheel, with Nappa leather and MICROCUT microfibre interior, is featured. The price of the Mercedes-AMG GLA 45 S 4MATIC+ in Peninsular Malaysia is RM539,888 (including 10% ST). AMG GLA 45 S 4MATIC+ is priced at RM539,888 (including 10% ST) for Peninsular Malaysia. 

And last, but certainly not least, is the Mercedes-AMG GLB 35 4MATIC. This second-generation RSG operates as a mild hybrid, producing 225kW (306hp) of power from the agile, high-torque 2.0 litre 4-cylinder turbo engine. The power is distributed to all four wheels via the AMG Performance 4MATIC all-wheel drive and the AMG SPEEDSHIFT DCT 8G gearbox. The RSG is equipped with a belt-driven starter generator (RSG) and an additional 48-volt on-board power supply. With a top speed of 250 km/h, this performance car can accelerate from 0 to 100 km/h in 5.5 seconds. The Mercedes-AMG logo on the redesigned front apron, along with the front and rear light signatures, create a striking visual effect. Adaptive Highbeam Assist Plus and LED rear lights on the MULTIBEAM LED headlights improve visibility, especially at night. AMG steering wheel buttons are integrated into the most recent model of the Nappa leather AMG Performance steering wheel inside the cabin.  The MBUX infotainment system is also state-of-the-art, with an AMG-specific screen design and expanded functions. Here’s what went down at the launch:

Watch Hype’s Exclusive Reel:

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Celebrating 30 Years Of Bernard Chandran In Malay Contemporary Fashion

 

As pioneer in Malaysian fashion, designer Bernard Chandran has been consistently pushing the boundaries of creativity and innovation. His visionary designs and UNMATCHED approach have not only pushed boundaries in traditional Malay wear, but also inspired countless individuals to think beyond conventional fashion norms. Chandran’s remarkable contributions have played a significant role in elevating the status of Malay contemporary fashion both locally and internationally. His work continues to be a source of inspiration to many designers and fashion enthusiasts, encouraging them to proudly embrace their culture and creativity in their own artistic expressions.

In speaking about his inspiration, Bernard Chandran explained, “I imagine my muses attending the Oscars or Grammys but in a Malay contemporary look.” While his collections are mostly female-centered, the artist did tease that he’ll be showcasing his contemporary menswear next. For now, fans can drop by the 30 Years in Malay Contemporary Fashion exhibition currently taking place at Level 3 Fahrenheit 88, from 5th to 7th July.

Watch Hype’s Exclusive Reel:

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Celebrating 40 Years Of M.A.C Cosmetics 

M.A.C Cosmetics marked their 40th anniversary in grand style at the 404 Club Not Found in KL. To commemorate the milestone, M.A.C unveiled an impressive lineup of 40 new shades of their iconic and bold matte lipsticks, a testament to their enduring legacy in the beauty industry.

The celebration was nothing short of spectacular, featuring dynamic performances and heartfelt stories from the women who have played a pivotal role in the brand’s growth. These inspiring ladies shared personal anecdotes about their first M.A.C lipstick and reflected on the brand’s journey from its inception to its current status as a global beauty powerhouse.

The new shades of matte lipsticks are now available at all M.A.C outlets and online. This anniversary collection promises to offer something for every makeup enthusiast, continuing M.A.C’s tradition of innovation and inclusivity in beauty. Here’s what went down at the event:

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


La Roche-Posay MELA B3 Serum Launch

La Roche-Posay unveiled its groundbreaking MELA B3 product range, featuring L’Oréal’s innovative Melasyl. This breakthrough in pigmentation science is the culmination of 18 years of research and the screening of over 100,000 molecules. 

The MELA B3 lineup marks a new era in hyperpigmentation treatment, addressing a widespread skin concern that affects millions globally. Key benefits of MELA B3 include anti-inflammatory properties to combat UV exposure and pollution-induced inflammation, skin renewal and exfoliation to reduce dark spots, and antioxidant protection against free radicals that stimulate melanin production. 

Melasyl intercepts excess melanin before it reaches the skin’s surface, delivering visible results in as little as one week. This multi-patented molecule’s unique mode of action represents a significant advance in the complex treatment of pigmentation disorders, underscoring L’Oréal and La Roche-Posay’s commitment to innovative skincare solutions. Here’s what happened at the launch, which was 

Watch Hype’s Exclusive Reel:

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Malaysian Philharmonic Orchestra Presents “Symphonic Anime 5” Concert 

Everyone knows that anime theme songs can be the most epic music you’d ever hear, but to enjoy them all at a live orchestra concert – now that just takes it to a whole new level. We were amazed, enthralled, speechless, breathless and everything in between when we attended the recent “Symphonic Anime 5” concert at Dewan Filhamonik Petronas last weekend. The first half hit us with all the nostalgic favourites, including from beloved childhood anime like “Detective Conan”, “Doraemon”, “Sailormoon” and “Dragon Ball Z”.

The concert was conducted by the amazing Joshua Tan from Singapore, who is an anime fan himself. The show also featured live vocals by singer Rina Hime who performed a few popular hits, including “Blue Bird” from “Naruto” and “Gurenge” from “Demon Slayer”. The second half of the show, which was just as epic, was dedicated to the younger generations, with popular anime songs of today such as “The Other Side of the Sea” from “Attack On Titan, “Mixed Nuts” from “Spy X Family” and “Thunderclap” from “Jujutsu Kaisen”.

The encore, “A Cruel Angel’s Thesis” from the “Neon Genesis Evangelion” even received standing ovations from members of the audience. Long story short, the entire night was nothing short of spectacular. Our personal favourite moment was when they performed “Lugia’s Song” from the “Pokemon 2000” movie, an iconic piece we’ve been dying to hear live by an orchestra.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Gentle Monster & Jennie’s Jentle Salon Pop-Up At The Exchange TRX

The highly-anticipated Jentle Salon pop-up has finally arrived in Malaysia! The third project, imagined by Gentle Monster and BLACKPINK’s Jennie, features a collection that transcends the realm of eyewear through its adorable charm designs and trendy silhouettes. In celebration of the collection, Gentle Monster held a worldwide pop-up tour in 12 cities, before finally landing at its final stop in Kuala Lumpur. 

The eye-catching pop-up is now open to all at The Exchange TRX. The highlight of the set-up is the fantastical objects, which include the iconic giant unicorn. Of course, we can’t forget the Jentle Salon collection, composed of eight frame silhouettes and several charm options, encouraging wearers to unleash their creativity.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


adidas UEFA EURO 2024 Pop-Up At Sunway Pyramid

With UEFA EURO 2024 underway, adidas is bringing the excitement of the game to Malaysia! The famous sportswear brand is affording football fans the chance to get their hands on some exclusive merchandise, as well as participate in entertaining activities to boot! Name them, and you can take home the latest adidas UEFA EURO 2024™ jerseys, adidas F50 boots, and the UEFA EURO 2024™ official match ball – FUSSBALLLIEBE, at various pop ups across the Klang Valley.

We were at Sunway Pyramid to experience adidas’ largest pop-up stand for the season. There, we had an exhilarating time practicing our kicks, making unforgettable memories, and taking home some exclusive merchandise ourselves. It’s definitely something you’d have to try when you’re in the area from 1st to 14th July.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


New GSC @ KL East Mall & “Despicable Me 4” Screening

Golden Screen Cinemas (GSC) recently launched a new outlet in KL East Mall – making this newly-opened cinema GSC’s fourth IMAX location and the third PlayPark in Malaysia. The IMAX with Laser Hall delivers a next-level immersive experience, transporting movie enthusiasts with an unparalleled cinematic experience, perfect for colourful animations such as “Despicable Me 4” and many other upcoming movies.

Can’t decide between movie and play? Why not do both at the same time! Parents can now have a care-free movie experience at this safe space with their kids, complete with play areas and adjoining facilities such as play area, reading corner, children’s toilet, nursing room and baby changing room. The in-hall playground is designed to complement the movie watching experience without having to sacrifice playtime.

In conjunction with the opening of GSC KL East Mall, GSC Rewards members can redeem one (1) 2D movie ticket with 1000 GSC coins – and if they buy two (2) movie tickets via online, members are eligible to get one (1) Large Popcorn voucher from 1st July to 15th July 2024.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


ROLAND Launches Malaysia’s First ROLAND BEAUTY LOUNGE (RBL)

After an unfortunate ending to his first business venture in Malaysia, Japanese media personality ROLAND finally opened the doors to the first ROLAND BEAUTY LOUNGE (RBL) in Kuala Lumpur! Also present at the grand opening were several Malaysia-based Japanese influencers, as well as fans and partners of ROLAND. 

Located at The Exchange 106, the RBL is a collaboration between the popular Japanese beauty clinic chain and EQUINOX Proptech Sdn Bhd. The clinic offers several beauty treatment services, including hair removal, botox and skin analysis. RBL is now open for booking and located at UG-25 in The Exchange 106.

Watch Hype’s Exclusive Reel:

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Affin Invikta & Malaysia’s Top 30 Women Of Excellence Awards 2024

A glamorous affair unfolded at Menara AFFIN @ TRX where the press conference for AFFIN INVIKTA x Malaysia’s Top 30 Women of Excellence Awards 2024 was held. Scheduled for September 2024, the inaugural event promises to honour Malaysian women who have left an indelible mark across diverse industries.

The evening’s highlight was the unveiling of the prestigious award trophy, symbolising the exceptional achievements in leadership, innovation, and community impact. With categories ranging from professional accomplishments to personal attributes, the awards spotlight the resilience and dedication of these remarkable women, inspiring a new wave of aspiring leaders in Malaysia.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Baking With A Healthy Twist, With LAC Malaysia

We celebrated International Self-Care Day this July with a special event hosted by LAC Malaysia. We took a moment for ourselves amidst the whirlwind of daily life and discovered the joy of baking with a healthy twist.

The exclusive event was designed to emphasise the importance of self-care, offering us the opportunity to learn how to create delicious treats that also boost our health. From nutritious ingredients to wellness tips, we gathered everything we needed to prioritise our well-being, while enjoying the pleasures of baking.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)

"Symphonic Anime 5" Concertadidas UEFA EURO 2024 Pop-UpAffin InviktaBernard ChandranGentle Monster x JennieGSC KL East MallLa Roche-PosayLAC MalaysiaM.A.C CosmeticsMercedes-Benz WorldROLAND BEAUTY LOUNGE (RBL)
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