Matrix Professional, L’Oréal’s #1 professional haircare brand loved by over 500,000 stylists in more than 40 countries, recently announced its highly anticipated launch in Malaysia — marking the brand’s bold expansion across Southeast Asia. The launch is headlined by global ambassadors KATSEYE, the six-member, genre-defying group whose diverse hair textures and joyful energy embody the Matrix brand ethos: Diverse. Joyful. Uncomplicating.
Professional Authority, Proven Results
For over 40 years, Matrix has partnered with hairdressers worldwide to deliver salon-quality results, developed with and loved by professionals from different backgrounds across the globe. The brand’s “Pop Science” approach combines concentrated skincare actives with yummy natural ingredients — translating into visible, dermatologically tested transformations across three regional hair concerns: frizz, hydration, and damage.
In conjunction with its Southeast Asia debut, Matrix reaffirms its mission to become the Pro Love Brand for the next generation, as every product introduced to Malaysia is backed by real efficacy data and real transformation — reflecting a brand philosophy that transcends making professional haircare accessible to delivering professional haircare that truly works
KATSEYE: A Perfect Hair Match
KATSEYE — Sophia, Daniela, Lara, Manon, Megan, and Yoonchae — represent six distinct hair textures and expressions of beauty that reflect Matrix’s core belief: every hair type deserves joyful, effective, professional-grade care. As the face of the “Matrix Moves” campaign, the group elevates choreography into iconic “hairography,” bringing Matrix’s Southeast Asia debut to life through content that is diverse, joyful, and uncomplicated — just like the brand itself.
MEGA SLEEK (orange)
96H Anti-Frizz Topcoat with a highly concentrated formula without water for 96h of frizz control and intense humidity protection. Formulated with oleic acid + jojoba oil, this heat-activated smoothing serum delivers:
- Up to 96 hours of frizz control, even in up to 97% humidity
- 230°C heat protection with instant fiber smoothness
- 100% longwear in just one drop, lasting up to 5 shampoos
Professional Anti-Frizz Haircare Routine
- Cleanse — Begin with Mega Sleek Smoothing Shampoo (300ml, RSP: RM65) to gently remove impurities while preparing hair for smoothing treatment.
- Hydrate — Follow with Mega Sleek Smoothing Conditioner (300ml, RSP: RM65) or alternate with the Smoothie Supreme Mask 1–2 times per week for intensive nourishment.
- Treat — Apply Mega Sleek Smoothie Supreme Mask (500ml, RSP: RM119) and leave on for 3–5 minutes to deeply condition and smooth the hair fiber.
- Seal — Complete the routine with the Mega Sleek 96H Anti-Frizz Topcoat (50ml, RSP: RM110): shake well to activate the formula, dispense, and heat-activate using any styling tool.
The Result: A visible transformation from frizzy, unmanageable hair to sleek, glass-smooth strands with lasting shine from root to tip — validated through consumer testing.
FOOD FOR SOFT (green)
Food For Soft Multi-Use Hair Oil Serum, infused with avocado oil + hyaluronic acid, this system delivers:
- 7x More Hydration*
- Up to 72 Hours of Long-Lasting Moisture
- 2x More Shine
- 450F Heat Protection
- Lightweight For No Weigh Down
Professional Hydrating Haircare Routine
- Cleanse — Food For Soft Hydrating Shampoo (300ml, RSP: RM65) gently cleanses and removes excess oil while preserving the moisture dry hair needs.
- Condition — Food For Soft Detangling Conditioner (300ml, RSP: RM65), infused with avocado oil and hyaluronic acid, replenishes hydration in dry and brittle hair.
- Treat — Food For Soft Rich Hydrating Treatment Mask (500ml, RSP: RM119), infused with avocado oil and hyaluronic acid, moisturises and locks in hydration from root to tip — ideal for all dry and brittle hair types.
- Seal — Food For Soft Multi-Use Hair Oil Serum (30ml, RSP: RM70), infused with avocado oil, delivers a leave- in treatment for smoother, softer hair with added heat protection.
The Result: Dry, dull, and undernourished hair is visibly transformed into soft, lightweight, touchable hair with amplified shine — as proven by professional stylist testimonials and before/after consumer trials.
INSTACURE BUILD-A-BOND (pink)
Matrix Instacure Build-A-Bond Billion Bond Oil prevents damage with 1 Billion Bonds in every drop. This Oil consists of high-performance ingredients such as Citric Acid to strengthen inner hair bonds & amino acids to reinforce the inner hair matrix. Smooth and sensorial liquid vegan formula, that adds clean shine to hair with grease-free application delivers:
- Up to 5x instantly stronger hair*
- +17% fiber diameter**
- -100% visible split ends***
- 230°C heat protection with a clean shine and no greasy feel
Professional Bonding Haircare Routine
- Cleanse — Instacure Mighty Bonds Shampoo (300ml, RSP: RM65), infused with citric acid to strengthen and squalane to soften, gently cleanses while beginning the bond-rebuilding process.
- Condition — Instacure Mighty Care Conditioner (300ml, RSP: RM65), infused with citric acid to strengthen and squalane to soften, repairs and conditions from within.
- Treat — Instacure Instant Revival Liquid Mask (250ml, RSP: RM89), a powerful hair treatment infused with citric acid and squalane, deeply restores compromised hair fibers. Apply and leave on for 5 minutes before rinsing.
- Seal — Instacure Billion Bond Oil (30ml, RSP: RM70) delivers 1 billion bonds in every drop to visibly fight damage. Shake to activate, pump, and heat-activate with any styling tool.
The Result: Damaged, weakened hair fibers are visibly rebuilt — stronger, thicker, and virtually free of split ends, as demonstrated in before/after consumer imagery and professional stylist testimonials.
MIRACLE CREATOR (purple)
Multi-Tasking Leave-In Treatment (190ml, RM100). A single leave-in spray delivering 20 beautifying benefits, powered by 1 super acid (lactic acid), 2 hydrating humectants (acetamide & lactamide MEAs), and 3 nourishing oils (coconut, soybean, sweet almond):
- Enhances: nourishment, shine, smoothness, softening, moisture, definition, bounce, and strength
- Protects: against heat (up to 230°C), humidity, split ends, breakage, and color fade
- Styles: primes for styling, eases blow-dry, detangles, and controls frizz
How to use?
- Spray onto towel-dried hair after your favorite Matrix shampoo and conditioner, comb through, and style as usual.
Result: One versatile spray replaces multiple styling products — delivering visibly bouncier, shinier, more manageable hair suitable for all hair types and textures.
Where to Find Matrix
Matrix Professional is now available at selected Watsons stores and on the brand’s official Shopee store, with availability on TikTok Shop launching soon in October.
