It’s extra, and we’re here for it!
Breathing life into a Y2K-era design, the PUMA Inhale now arrives in a vivid fluorescent colourway, one of its most daring expressions to date.
Fluid overlays and flame-like design lines bring motion to the early 2000s silhouette, while contrasting neon tones turn the archival icon into a dynamic statement.
The latest campaign captures the Inhale’s unique energy through an intimate, crew-driven lens.
Styled by the cast themselves, the campaign celebrates companionship, community, and on-the-spot creativity.
From daylight fit checks to midnight moves, the Inhale is here to shake things up.
Showing the self-styled cast of content creators, behind-the-scenes visuals offer a raw look at the creative process: styling moments on the late-night Inhale shop set, candid moments with the cast, the chaos, and everything it takes to bring a sneaker shoot to life.
The new PUMA Inhale launches on 7th August, available at PUMA.com, PUMA Sunway Pyramid, PUMA Pavilion KL, PUMA KLCC, PUMA TRX, Undefeated, and Foot Locker at a retail price of RM529.
