Friday, September 5, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home News Coverage

#Magnum: Dato Farah Khan Debuts The Pleasure Seekers Collection

by Adrina
April 20, 2015
42
SHARES
Share on FacebookShare on Whatsapp

Magnum is often associated with the term “luxury” as it is known for its premium chocolate ice cream. The brand often seeks to strengthen its positioning as a chocolate expert by using the finest and the most quality of Belgian chocolate in its ice cream.

On 16th April (Thursday), Magnum launched the Celebrate Chocolate Pleasure campaign and collaborated with local designer Dato Farah Khan for the Pleasure Seekers Collection.

Magnum Signature hand beaded dresses

Models, celebrities, and media alike were invited to witness the launch of Dato Farah Khan’s The Pleasure Seekers Collection for Magnum. Unilever (Malaysia) Holdings Sdn Bhd.’s marketing director Mr Herry Budiazhari also unveiled an all new packaging of Magnum Ice Cream during the event.

“Tonight marks a new milestone for MAGNUM as we celebrate chocolate Pleasure with the unveiling of the all-new packaging design for Magnum’s signature flavors – the Classic, Almond, Chocolate Brownie and Gold,” Budiazhari said.

Dato Farah Khan, who was regarded as a style icon, is known for creating inspiring fashion pieces.

Magnum The Pleasure Seekers Collection By Farah Khan - Dresses

Her special capsule collection was inspired by the 5 iconic and unique flavours of Magnum Ice Cream – Magnum Gold, Magnum Classic, Magnum Almond, Magnum Chocolate Brownie, and Magnum Chocolate & Strawberry.

“The idea of combining chocolate with art, interpreting into fashion pieces is a brilliant collaboration. It has given me great pleasure to be part of this collaboration,” she said during the launch.

Farah Khan infused her distinctive design vision with MAGNUM Ice Cream’s decadent richness to create this one-of-a-kind collection. With the use of her signature delicate beads and embellishments, the exclusive pieces were hand-sewn, bead-by-bead to ensure each piece is effortlessly glamorous and as beautiful as its craftsmanship.

The collection made its debut with a grand entrance of “Precious Gold”, a stunning creation inspired by Magnum Gold.  The dress was designed with hand-embroidered antique gold beads in swirling light and dark hues. The exquisite detailing of the design amplifies the attitude of Magnum Gold – delightful and utterly divine.

From Magnum To SHABU-YO: Satisfy Your Sweet & Savoury Cravings With These Delectable Treats

As for “Luscious Chocolate & Strawberry”, it was inspired by the luscious flavour of the Magnum Chocolate & Strawberry. Swirls of hand-sewn adornments in golden brown compliments the stunning piece with a glamorous allure. The sumptuous sparkle replicates the sheer delight of the Magnum indulgence.

The rich taste of the Magnum Chocolate Brownie inspired the designer’s creative team to create “Luxurious Chocolate Brownie”, the 3rd look of the collection. The delicious piece was delicately crafted and drenched with glorious matte and shiny rich brown beads and embroidery.

The piece was then followed by “Heavenly Almond”, a dress that was inspired by the texture symphony of the Magnum Almond. Carefully hand-beaded by artisans around South East Asia, a mixture of matte and shiny brown chocolate beads and specks of frosted bronze embellishments adorned this inimitable piece.

“Irresistibly Classic”, which was inspired by the all-time-favourite Magnum Classic, was the 5th look that debuted during the fashion show. Shades of opulent bronze were used by the creative team to mirror the smooth and silky Belgian Chocolate coating of this iconic favourite.

Magnum The Pleasure Seekers Collection By Farah Khan

As for the new packaging design, it symbolises MAGNUM’s brand image as the pioneer of chocolate expertise and ice cream by introducing fresh and exciting ice cream product innovations.

The contemporary design features a bold and distinctive presence of the “M” logo and the famous Belgian Chocolate Crack.

The Magnum Celebrates Chocolate Pleasure campaign was officially kicked off during the event and it will be continued through a series of activities at One Utama from the 20th till 24th May 2015. A digital hunt using Google street view will help consumers to locate the exclusive pieces designed by the fashion brand. Winners of the digital hunt will walk away with a tailored piece of the dress or the sweatshirts designed exclusively by Dato Farah Khan.

From Magnum To SHABU-YO: Satisfy Your Sweet & Savoury Cravings With These Delectable Treats

To win the exclusive pieces, consumers can log on to the official website to join the contest. All 5 hand beaded dresses will be shown for display in Magnum Kuala Lumpur and Magnum Putrajaya until June 2015.

PleasureHunt_Logo

The new MAGNUM ice cream is available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts. It will be made available individually for the suggested retail price of RM4 per piece for core range and RM4.50 per piece for Magnum Gold.

For more information on the campaign, visit Magnum’s official Facebook page.

MagnumMagnum Ice CreamMagnum Ice Cream CoatingMagnum Ice Cream DrizzlingsMagnum Ice Cream ToppingsMagnum Kuala LumpurMagnum Malaysia
https://lomp.at/bypw8
Share17SendTweet11Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Streams

Netflix Unveils Trailer for Chinese-Language Revenge Thriller “The Resurrected”

by Dean Zaini
September 5, 2025

Netflix has unveiled the main trailer and key art for the Chinese-language revenge thriller series "The Resurrected," which sets the...

Read more
Source: IG/jimmyoyang
Concerts

Comedian Jimmy O. Yang To Bring “Big & Tall” Tour To KL This November

Cheaper than therapy, funnier than your group chat! Get ready for a night of brilliant humour and relatable insights as...

Read more
by Afiq Amin
September 4, 2025
Source: IG/we_are_831
Concerts

Taiwanese Band 831 To Hold Concert In Malaysia This November; Ticketing & Seating Plan Announced

Formed on 31st August 2003, Taiwanese band 831 (八三夭) consists of lead vocalist/guitarist A Pu (阿璞), keyboardist Xiao Ju (小橘), guitarist Liu Bi...

Read more
by Afiq Amin
September 4, 2025
SOURCE: TWITTER (@ZB1_official)
Concerts

K-pop Sensation ZEROBASEONE To Hold First Concert In KL This November; Ticket Details Unveiled

It’s the moment many ZEROSEs have been waiting for! Earlier today, K-pop group ZEROBASEONE (제로베이스원) announced their world tour -...

Read more
by Adleena
September 4, 2025
Concerts

MASDO Concert Review: “Al-Kisah MASDO 10 Tahun” Delivers Nostalgic Night At Zepp KL

On Merdeka night, Zepp Kuala Lumpur hosted over 2,000 fans for a sold-out celebration of Malaysia's modern retro kings, Kugiran...

Read more
by Dean Zaini
September 3, 2025
SOURCE: FACEBOOK (StarPlanet 星艺娱乐)
Concerts

HK Singer Janice Vidal To Hold Concert In Malaysia This November

After seven long years, Hong Kong singer Janice Vidal (卫兰) is finally returning to Malaysia! The star is bringing her...

Read more
by Adleena
September 3, 2025
Streams

From Wednesday Season 2 To Alice In Borderland 3: Here’s What’s New On Netflix This September

Netflix is packing September with everything from supernatural thrillers to anime classics and even some Southeast Asian flavor. Whether you’re...

Read more
by Dean Zaini
September 2, 2025
Concerts

KFinity Music Festival 2025 To Take Place This November; Who Will Be Performing?

A couple of months ago, concert organiser Dream Factory Entertainment revealed on Instagram that a full-scale K-pop event would take...

Read more
by Afiq Amin
September 2, 2025
Load More


TOP STORIES TODAY

  1. 1

    (Videos) Meet The 14 Contestants Of The 2025 Miss HK Beauty Pageant

  2. 2

    (Video) Dwayne “The Rock” Johnson Looks Unrecognisable With Post-Weight Loss Physique

  3. 3

    Netizens Unhappy With Miss HK 2025 Results? Questions Stacey Chan As Winner

  4. 4

    (Video) Local Entrepreneur Datin Lyanaz Hassan Exposes Homestay Staff For Recording Her Showering

  5. 5

    Malaysian Fans Express Concerns Over TWICE’s Upcoming KL Concert Venue

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.