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KLFW 2024 Launch, Rado TRX Opening, ‘Customs Frontline’ Briefing & More: Events We Hit Up This Week!

by Hype Desk
July 13, 2024
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We spent quality time with Rado, shot the breeze with Nicholas Tse, sashayed alongside KLFW 2024, and more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


KL Fashion Week 2024 Media Launch

At the media launch of the 12th edition of Kuala Lumpur Fashion Week, we discovered that this year’s event will be set against the picturesque Petronas Twin Towers in a unique purpose-built structure from 29th July to 4th August 2024. With over 50 designers and brands geared up to showcase their ready-to-wear collections, attendees can look forward to contemporary designs that broaden the horizons of fashion, bold deconstructed pieces that challenge traditional norms, streetwear with a sophisticated makeover, and hybrid designs that blend comfort with high fashion.

Making their debuts at KLFW 2024 are ready-to-wear labels Akudesign, Corak, Ghostboy, LARNEY, SHALS and Tact, who have each made their mark amongst the digitally-savvy fashion crowd as new age cult favourites. Fuzana Mokhtaza will also be joining the likes of local fashion powerhouses Rizman Ruzaini, Fiziwoo, Nurita Harith and Alia Bastamam. Here’s what went down at the launch:

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Rado The Exchange TRX Grand Opening 

We were on hand to witness Rado Malaysia celebrating a major milestone with the grand opening of its new boutique store in The Exchange TRX this week. With Rado CEO Adrian Bosshard in attendance, the inauguration also welcomed special guest, renowned cosplayer Hakken, to the celebrate the joyous ceremony.

Visit the Rado TRX Boutique to learn more about Rado’s iconic watches, including the legendary Captain Cook and Centrix lines. Here’s what happened at the launch:

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


“Customs Frontline” Press Conference

Prolific director Herman Yau (邱禮濤) and multi-talented actor Nicholas Tse (谢霆锋) were recently in town to promote their new movie, “Customs Frontline (海關戰線)” – and we met them at the press conference at Menara Khuan Choo in Bukit Bintang.

During the event, the two icons of Hong Kong cinema spoke about their new film, which also stars renowned actor Jacky Cheung (張學友). The duo shared some behind-the-scenes anecdotes, talked about what went down during filming, and gave the media a look into their plans for the future – including a potential chance at featuring Malaysia in a new film!

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Salomon The Exchange TRX Grand Opening

Last month, it was announced that sports brand Salomon would be opening their very first store in Malaysia at The Exchange TRX – and this week, the day finally arrived. We attended the opening ceremony while wearing the brand’s iconic XT-6 shoes, and were captivated by all the store has to offer, apart from the awesome music by DJ Blink.

As mentioned in our previous article, the store features an array of exciting collections, including highly-anticipated S/LAB performance items known for their cutting-edge technology and design. So if you’re looking for some awesome new kicks, why not head over there today? Here’s what went down at the launch:

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


URBAN REVIVO Official Launch 

URBAN REVIVO (UR) inaugurated its flagship store at Pavilion Kuala Lumpur recently, and we were among the invited guests. The milestone marked UR’s foray into the Malaysian market, promising an unmatched shopping experience set against the backdrop of one of the city’s premier shopping destinations.

Spanning an impressive 27,000 square feet on Pavilion Mall’s 4th floor, UR’s flagship store invites patrons into a realm of fashion diversity, featuring over a thousand items from eight womenswear and five menswear collections, alongside an extensive range of accessories. The store’s design concept, characterised by warm ocher tones and fluid curves, creates a captivating ambiance that blends elegance with contemporary flair.

The grand opening festivities featured a runway show presenting UR’s latest collections, accompanied by industry influencers and media personalities.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Collagen By Watsons Product Launch

We witnessed the launch of the White Regeneration range from Collagen by Watsons – a groundbreaking skincare series crafted to illuminate and revitalise your complexion. Powered by Collume, a potent vegan collagen alternative renowned for its superior moisturising and skin-firming properties, the collection promises to restore skin plumpness and elasticity with remarkable efficacy. It’s designed to combat dullness and uneven skin tone, offering up to 20 times more moisturisation than traditional marine collagen formulations.

The range includes standout products like the White Regeneration Vitamin C Plus & Niacinamide Purifying Peeling Gel 100g (RM49.90), which gently exfoliates for instant brightness, and the White Regeneration Vitamin C Plus & Niacinamide Intensive Serum 35ml (RM75.90), known for its hydrating and brightening properties.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


NEWJEANS Supernatural & How Sweet Pop-Up Launch

The sensational K-pop group NEWJEANS have taken the world by storm – so what fan wouldn’t be excited by the announcement of the opening of their exclusive pop-up store in Malaysia? We got a preview of the limited-time pop-up store at 1Utama Shopping Centre, and we can say that fans will definitely be emptying those shelves before long.

Featuring two captivating themes ‘Supernatural’ and ‘How Sweet’, the store offers plenty of adorable and exclusive merchandise for fans! As we said, this is a limited-time thing, so you have until 22nd September to get your hands on all the fantastic items!

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Sunsilk Miracle Moringa Oil Launch

Sunsilk launched its new Sunsilk Natural Bio Active range in collaboration with Watsons Malaysia, featuring the powerful ingredient Moringa Oil. This innovative line is crafted with 90% natural origin ingredients and is free from parabens, aiming to deliver stronger, shinier, and visibly healthier hair.

The new range includes two variants: Sunsilk Natural Smooth & Shine, enriched with natural rose and peach extracts, and Sunsilk Natural Long Hair, which features natural plant protein and oatmeal extracts. Natalie Goh, Unilever’s Beauty & Wellbeing Marketing Lead for Malaysia, emphasised the brand’s commitment to empowering individuals to pursue their dreams with products that cater to every hair type and texture.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)

Customs Frontline Press ConferenceKLFWKuala Lumpur Fashion Week 2024NewJeansNicholas TseRado MalaysiaSalomonSunsilkURBAN REVIVO
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