Ray-Ban has once again teamed up with its first-ever Thailand brand ambassador, Jeff Satur, who is known for his daring style, creative spirit, and effortless charisma, while also embodying the essence of the brand’s unapologetically bold authenticity. Its latest campaign, “Effortless Style for the Modern Urbanite”, captures the pulse of city life with an understated sophistication.
Set against the backdrop of bustling Bangkok streetscapes, the campaign portrays the quiet confidence found in everyday moments as seen through the eyes of the Thai singer and actor in the Ray-Ban frames that combine functionality with sleek, modern design. Classic and timeless shapes such as the bold Aviator and rimless ovals – a style popular among those who appreciate minimalist frames, help to elevate daily looks with comfort and effortless charm.
A unisex optical style features a refined and rectangular shape in lightweight plastic with iconic Ray-Ban design details for an always-in-style look, and a modern palette that adds a contemporary touch. Meanwhile, the rectangle-shaped metal frames in silver are lightweight and durable, perfect for all-day wear.
As the face of the campaign, Jeff Satur embodies the characteristics of the modern urbanite – dynamic, confident, and effortlessly stylish. Showcasing both optical and sunglasses, he reflects the brand’s signature style across diverse moments of city life.
“Ray-Ban has always represented timeless style to me,” shared Jeff Satur. “This campaign celebrates the simplicity and confidence of everyday life, and I’m proud to bring that spirit to life through designs that feel both iconic and modern.”
These styles are now available throughout Malaysia. For more information, visit here to find the nearest Ray-Ban retail partner stores and Ray-Ban official stores.
