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Jacob’s Celebrates Its 60th Anniversary

by Lainey
March 14, 2013

Celebrations are big this year as household brand Jacob’s embraces its 60 years of inspiring nutritional choices since its birth in 1953. The brand is welcoming everyone to join in the merriment and to come together as a community to celebrate health.

Its most popular product? The Jacob’s cream crackers.

Jacob’s cream crackers have come a long way from its inception. The cream crackers, baked with the finest wheat flour and yeast are based on the traditional methods established by William Jacob in a small bakery more than a century ago. The light flaky cream crackers have become a household name in biscuits and are much loved by families worldwide today.

Jacob's Cream Crackers

The crackers have evolved from plain crackers into a wide range of reduced fat and high fibre snacks to choose from and families over the years have also adopted several fun ways to eat their crackers with sweet and savoury toppings. Jacob’s crackers are also versatile, they are used extensively to create and recreate cuisine around the world.

In conjunction with Jacob’s 60th Anniversary, Limited Edition collectible tins will also be available for sale, while stocks last:

Jacob's Limited Edition Collectible Tins

As a way to say thank you to Malaysians for supporting the brand for the past 60 years, Malaysians can expect 60,000 delicious Jacob’s goodies to be given away from March 2013 onwards. It is Jacob’s gesture of thanks and appreciation towards Malaysians who have journeyed through generations with the brand.

For more information, visit their official website or their Facebook page.

https://lomp.at/p7bgj

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

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SOURCE: KIMPTON NALURIA KUALA LUMPUR
Eats

Kimpton Naluria KL Celebrates Valentine’s Day and Lunar New Year With Delightful Culinary Journey

by Adleena
February 11, 2026

Welcome and celebrate the season of love and abundance with Kimpton Naluria Kuala Lumpur’s Hearts & Harvest. The enchanting lunch...

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Eats

Twice As Sweet: Lapisan Pâtisserie Expands Across The Klang Valley With New Outlets & Pastries

by Melissa
December 23, 2025

Good news pastry lovers, Lapisan Pâtisserie is doubling the joy! The French-inspired brand has marked an exciting new chapter with...

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Sources: Facebook/Alley & Daisy Cafe, Facebook/Nimmies Pastry Cafe
Eats

Treat Yourself & Unwind At These Cosy Cafés In Johor

by Melissa
January 21, 2026

Located at the southern tip of Peninsular Malaysia, Johor boasts a rich mix of modern development, cultural charm, and natural...

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Sources: Instagram/moktehnasidagang, Instagram/rollinggrace, malaysia.travel.com
Eats

Sweet, Savoury & Spicy: Discover Kelantan’s Most Unique Dishes Worth Travelling For

by Melissa
January 6, 2026

Nestled in the north-east of Peninsular Malaysia, Kelantan is often referred to as the “Land of Lightning”. Known for its...

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Eats

Waldorf Astoria Kuala Lumpur Unveils Culinary Collaborations With Two Globally Acclaimed Chefs

by Hanan Khair
April 7, 2026

Waldorf Astoria Kuala Lumpur has revealed its culinary vision, led by globally acclaimed chefs Garima Arora and Jean-Georges Vongerichten. Bringing...

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Source: Facebook/Lilian’s Cake House, Maria's Steakcafe (Sunway), Flurrē by Fluffed
Eats

From Steak Dinners To Sweet Treats: Valentine’s Day Promos To Enjoy This Weekend

by Melissa
February 9, 2026

With Valentine’s Day landing on a Saturday this year, chances are you’ll be heading out. Whether it’s a proper date...

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Eats

From Japanese Delicacies To Lunar Feasts: Auspicious New Year Celebrations At Concorde Hotel KL

by Melissa
January 15, 2026

Concorde Hotel Kuala Lumpur welcomes the New Year with a series of thoughtfully curated dining experiences designed to celebrate abundance,...

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Sources: Facebook/PAK MAT Western, Ayam Gepuk Top Global, Niko Neko Matcha, Instagram/menusukadessert, kunafacrisp.com
Eats

Public Health Malaysia Shares Calories & Sugar Content Of Top 5 Viral Foods

by Melissa
December 8, 2025

Malaysia is often hailed as a food paradise, renowned for the diversity and uniqueness of its culinary offerings. In recent...

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Sources: Facebook/6mil bakery 麥, Dough Days, Grumpy Bagels,
Eats

From Dough Days To Gula Camca: 5 Fresh Openings To Feed Your Cravings

by Melissa
February 7, 2026

New month, new cravings. From heritage-driven dining to cafes designed for both productivity and indulgence, these fresh openings prove that...

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Source: Facebook/Secret Recipe
Eats

6 Just-Because Moments To Celebrate With A Cake At The Start Of The Year

by Melissa
January 31, 2026

You don’t always need a reason to reward yourself, but finding small joys to celebrate will equally elevate your days!...

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