Witness the colorful collaboration of couture and horology between PAPA DON’T PREACH and SEVENFRIDAY, which was born out of their similarities as much as their differences!
Firstly, their differences in heritage. Switzerland and India could not be more contrasting in everything from their way of working to style and trends. This, in addition to the differences between the watch and the fashion industry, could have been a hurdle if not for the brands’ shared mission and values.
The natural collaboration between the two companies resulted in a product that is equal parts SEVENFRIDAY and PAPA DON’T PREACH. At the heart of this collaboration, the watches mirror works of art. Architecture and functionalities are very SEVENFRIDAY, with a more organic evolution of their signature ‘squircle’ case, the familiar hands and dial construction, and the embedded NFC chip. The design, however, is all PAPA DON’T PREACH.
The all-women team dreamt up an entirely new, unique dial for this collaboration. A fierce panther seamlessly intertwined with vibrant patterns and maximalist, mythical flowers even a flora enthusiast wouldn’t recognize. Created by the design team, the flower symbolizes the collaboration and blooms only in the fantasy world of SEVENFRIDAY X PAPA DON’T PREACH. To accentuate the detailed designs, the dial was constructed with raised elements to impart a 3D effect, adding depth and dimension to Shubhika’s creations.
The Mumbai-based team also designed a canvas tote and unique display material, as well as giving the SEVENFRIDAY wooden crate a very pink makeover bearing the phrase “like a ribbon around a bomb”. Elegance and sensitivity meet a fiery and unpredictable energy. Once used by Andre Breton to describe Mexican painter Frida Kahlo, what could be more fitting to summarize this contrasting collaboration?
“When I first met Dan, the founder of SEVENFRIDAY, four years ago at a social event, we were excited to discuss our respective brands and found that our ideologies matched. What came next was a collaboration four years in the making; with us taking calls and meetings across time zones and over the course of the pandemic. We knew no matter how long it took, we would be creating works of art and I’m extremely proud of how it turned out. These watches mark an exhilarating new phase in our journey, enabling our customers to embrace a fragment of the Papaverse on their wrists.” -Shubhika Sharma, Founder & CEO of PAPA DON’T PREACH.
For both brands, it’s a celebration of firsts. PAPA DON’T PREACH introduces their inaugural watch into its accessories collection; while SEVENFRIDAY embraces a new look that harmoniously blends the worlds of fashion and horology. The watches are a part of the newly-introduced C-series; C1/01 and C2/01. The C-Series are the thinnest and smallest watches SEVENFRIDAY has produced thus far, meaning that, unlike their other models, this one has a quartz movement.
With this series SEVENFRIDAY has also broken tradition by subtly altering the shape of the case to a softer and more rounded ‘squircle.’The C1/01 and C2/01 have a lacquered crown in the shape of a heart, a PAPA DON’T PREACH design signature, and the collaboration branding on the dial ring as well as around the side of the case. Available in a golden and silver color, both models come with a metal bracelet.
