Hennessy Artistry 2024 raised the bar for how music and high-energy festivals should be, captivating over 3,500 partygoers at Sentul Depot, Kuala Lumpur for an electrifying 12-hour celebration.
As the world’s leading cognac brand, Hennessy delivered a masterful blend of experiences, bringing together music, fashion and elevated experiences, uniting talents from Malaysia, Singapore, and South Korea to create a bold statement of innovation and artistry.
The festival showcased an impressive lineup of performances, headlined by South Korean sensation GRAY, and featuring Southeast Asia’s brightest talents, such as Dato’ Maw, Ashley Lau, Caven Tang (3P), and Singapore’s rising stars, Zadon and TINC.
From soulful live house bands, hip-hop to Mandapop trance, the curated variety of music genres kept the energy soaring, hour after hour. Amplified by electrifying visuals and light shows, every performance transformed Sentul Depot into a hub of non-stop entertainment, rhythm and revelry.
Beyond The Beat: A Multi-Sensory Experience
From day to night, attendees were treated to an extraordinary range of experiences. From shooting hoops on basketball courts inspired by the Hennessy x NBA culture, to competitive pickleball matches hosted by Motherchuckers – the energy was electric. Exclusive merchandise collaborations with Atmos, EK and Motherchuckers added an elevated edge to the festivities.
The festival also served up bold flavours with a lineup of culinary favourites like Amazonas, Burnin’ Pit, and Licky Chan, alongside four of Malaysia’s finest cocktail bars. Each Hennessy-inspired cocktail celebrated the art of blending, ensuring guests enjoyed a feast for all senses.
The Iconic Unveiling Of Hennessy X.O La Carafe
The showstopper of Hennessy Artistry 2024 was the debut of Hennessy X.O La Carafe, a groundbreaking decanter reimagining the iconic X.O silhouette. Featuring an inside-out design, a luminous rechargeable base, and bespoke X.O glasses arranged in a noughts-and-crosses presentation, the La Carafe exemplifies Hennessy’s commitment to craftsmanship and innovation.
The launch of this bold creation was unveiled to the crowd just before GRAY’s electrifying performance, setting the tone for a night of elevated experiences. The Hennessy X.O La Carafe will soon debut in Malaysia’s trendiest clubs and high-energy venues, bringing a new dimension to the cognac experience in the nightlife scene.
“Hennessy Artistry 2024 was a defining moment in our journey to blend music, lifestyle, and culture into an unforgettable celebration,” said Laura Drozdowski Lot, Marketing Director of Moët Hennessy Malaysia & Singapore.
“The unveiling of Hennessy X.O La Carafe serves as a catalyst for redefining high-energy revelry and elevating the cognac experience in the nightlife entertainment scene. As the world’s renowned cognac brand, Hennessy continues to set the standard by creating iconic moments, fostering connections, and inspiring shared experiences. Hennesy is not just a cognac; it’s a cultural icon, always made for more.”
