The Raya celebrations are imminent, which means it’s time to gather a loved one or two—have a few laughs, a little reflection, and perhaps have a tissue handy. There might be a little family here, a little appreciation there, may we as humans get closer when we balik kampung.
Narrative films serve as a powerful medium for conveying values and creating effective public relations. It always seems to be a friendly competition to make the best film that is funny, touching, and a good watch every year. This year’s no different; take a look at how these companies have approached it this time:
1. Editor’s Pick: Selamat Lari Raya (Julie’s Biscuits)
Yes, the title is not a typo. Living one’s mistakes is hard, even after others forgive you. Julie’s film explores forgiveness not only in family but in oneself as well, being able to move forward and actually move on in life.
In typical late Julie’s fashion, there is something different with the film, exploring a different spin on the festive films. This was best highlighted in the sink reflection scene where the symbolism really carried the meaning of the film.
2. Raya Terunggul (Watsons)
3. Raya Penuh Makna (MR DIY)
4. Lain Macamnya Raya (Astro)
5. Kias Rindu (PLUS)
6. Ini Kuala-lah (PruBSN)
7. Di Sebalik Syukur (Air Selangor)
8. Abang… (FELCRA)
9. Secukupnya Raya Ini (Lalamove)
10. Bawa Balik Yang ‘Itu’ (Farm Fresh)
11. Hingga Hujung (BHPetrol)
12. Raya Lebih Bermakna (Spritzer)
13. Duit Raya Dah Berapa (RTM)
14. Demi Kasih (PERKESO)
15. Ray Young Arif (Etiqa)
Hopefully, you got a little kick out of this Hari Raya ads compilation. Selamat Hari Raya from the Hype Team!
Gan contributed to this article.
