Can you believe it’s already been 25 years? Malaysia’s leading and largest homegrown lifestyle café chain, Secret Recipe has been one of the top choices for people to go to have a good time with the family since 1997. Ever needed to buy birthday or celebratory cakes at the last minute? You know Secret Recipe’s got your back!
The company celebrated their 25th Anniversary yesterday (Wednesday, 23rd August) at one of its outlet in CITTA Mall in Petaling Jaya and they’ve got tons of stuff planned for the rest of the year. Other than special promotions, the brand also announced its new ambassador.
“Today marks an important chapter in our ongoing story at Secret Recipe. Since its inception back in 1997, we have grown along the years to become a household name. We continue to strive in maintaining our legacy in creating a great dining experience at affordable prices for our customers. We look forward to achieving more milestones together in the future,” said Patrick Sim, Business Development Director.
Also present at the event were Evelyn Lee, Head of Marketing; Rodzi Ahmad, Head of Operation, as well as the brand’s newly appointed ambassador, actress Mira Filzah. The 29-year-old shared that she was excited to be joining the Secret Recipe family as its newest ambassador.
“I am honoured for the opportunity to be chosen as Secret Recipe’s new brand ambassador. Secret Recipe has been a part of many unforgettable occasions in my life, and I am excited to have it be a part of many more memories to come,” said the “Pujaan Hati Kanda Raya” star. Patrick also shared that it was time for the brand to have female representation and that they’re thrilled to have Malaysia’s sweetheart onboard.
It wouldn’t be a proper anniversary celebration without promotions and contests of course. Secret Recipe customers will get to participate in the “Secret Recipe Spin & Win” contest where they stand a chance to win prizes worth RM2.5 million in the Grand Lucky Draw! The exciting prizes include the Samsung Galaxy S22+, a Sharp 60” Android UHD TV and a Proton X50 as the grand prize!
Contest will begin on 1st September to 31st October and the grand prize winner will be announced in November. For more info on how to enter, be sure to download the Secret Recipe app and sign up as a member!
