PUMA chases the podium with a new release of the OG Speedcat for 2024. Originally crafted for the fastest sport in the world, the PUMA Speedcat has forged a storied legacy within the world of F1™. Now, PUMA re-launches the shoe that has graced the feet of Grand Prix champions.
For the initial release, the low-top Speedcat returns with lush suede finishing, in black and red colourways, nodding to iconic F1 racing teams. Honouring the racewear uniforms of the early 2000s, this new re-issue also features an embroidered cat detail on the toe, while gold logo hits appear on the tongue and above the Formstrip.
Created in 1999, the lifestyle iteration of the PUMA Speedcat is based on fireproof racing footwear worn by Grand Prix drivers throughout the ‘80s and ‘90s. The Speedcat’s sleek, racing-inspired lines and aerodynamic look allowed the silhouette to make an impact off the grid, in the world of fashion and sneaker culture.
The Speedcat’s low-profile shape became a favourite in fashion capitals around the world, from London to Berlin to Seoul, even spawning lifestyle variations like the PUMA Drift Cat and Race Cat. To date, the original Speedcat is the best-selling PUMA shoe of all time.
The muse and face of the campaign is stylist and creator Sierra Rena who embodies fearless self-expression, an attitude built on the pioneers before her, and a determination to inspire future generations positively. Honouring the legacy of the Speedcat, the campaign presents the silhouette as a symbol of empowerment and innovation.
The PUMA Speedcat will be available at atmos KL from 29th June 2024 and at PUMA.com from 13th July 2024 onwards for RM549.
Additional colorways of the PUMA Speedcat are set to arrive later this year.
