This Lunar New Year, the Curve invites families and shoppers to step into a world of tradition, culture, and festive joy as it welcomes the Year of the Horse with its Chinese New Year campaign, Majestic Village of Fortune, Running from 24th January to 18th February 2026, the campaign transforms the Centre Court into a living storybook village inspired by a traditional Chinese township brought to life with imperial elegance, prosperity, and festive abundance.
Adorned with glowing lanterns and rich cultural motifs, the Majestic Village of Fortune offers an immersive festive escape where blessings flow through every corner. Designed as a gathering space for families and friends, the campaign celebrates the spirit of reunion, shared traditions and new beginnings. Inviting visitors to usher in a Lunar New Year filled with harmony, good fortune and meaningful moments at the Curve.
“At the Curve, we believe that Chinese New Year represents more than a celebration, it’s a chance to reunite with family, pay homage to tradition, and share special moments across generations,” said Ms Elaine Liew, General Manager of the Curve. “Designed as a space where families and friends can gather and connect, the Majestic Village of Fortune invites visitors to celebrate the New Year in a meaningful way.”
Bringing the village to life is an exciting lineup of cultural performances and interactive experiences curated to delight visitors of all ages. Shoppers can look forward to the auspicious God of Prosperity Walkabout and the energetic Lion Dance performances, symbolising luck and prosperity for the year ahead. Traditional arts take centre stage with Guzheng performances, live speed painting, and dynamic Wushu performances. Meanwhile, talented young performers also dazzle audiences with lively Diabolo showcases. Additionally, little ones can enjoy hands-on fun at the Little Lucky Craft Workshop.
Complimenting the festive atmosphere is the Prosperity Market, inspired by the bustling traditional streets where culture and community flourished side by side. Visitors can explore a thoughtfully curated selection of festive treats, traditional attire, jewellery, floral arrangements, handcrafted goods and artisanal products. Reflecting the Lunar New Year’s symbolism of prosperity and shared abundance, the Prosperity Market also underscores the Curve’s ongoing commitment to supporting local SMEs while encouraging meaningful festive gifting.
In the true spirit of compassion and renewal that defines the Lunar New Year, the Curve continues its commitment to community care through a meaningful corporate social responsibility (CSR) initiative. As part of this effort, the Curve will host a special Pampering Day for the Elderly, offering complimentary salon treatments, including haircuts, manicures, and pedicures. This initiative aims to honour and uplift senior members of the community, ensuring they feel rejuvenated and cherished as they step into the New Year. In addition, the Curve continues its #KongsiKindness initiative by encouraging shoppers to donate essential items in support of residents at Rumah Kasih Charity Home.
Adding a fun and interactive touch to the festivities, visitors can take part in the “Crack Your Fortune” activation, where they stand a chance to win a Lucky Fortune Meow 999.9 Fine 1gm Gold Coin sponsored by Wah Chan. Shoppers can visit the activation wall located in front of Starbucks and follow the simple steps for a chance to win.
To make festive shopping even more rewarding, the Curve is also offering exclusive Gift-with-Purchase (GWP) promotions:
- Spend RM288 and receive a set of Ang Pow packets*.
- Spend RM488 and redeem a special teapot set along with Ang Pow packets*.
- Spend RM988 and enjoy a Dessini pot plus a set of Ang Pow packets*.
- *While stocks last and terms and conditions apply.
From cultural performances and festive shopping to community-driven initiatives, the Curve’s Majestic Village of Fortune invites everyone to celebrate the Year of the Horse with joy, prosperity, and unforgettable memories.
For more details on the campaign and other upcoming events at the Curve, please visit the Curve’s official website or stay connected on Facebook and Instagram.
