Furniture And Choice Malaysia, the modern home furniture brand known for timeless design and everyday comfort, officially opens its first physical showroom in Kuala Lumpur. This milestone marks the brand’s transition from a digital-first experience to a fully immersive, in-person destination where customers can explore furniture on a human scale.
The new showroom brings the brand’s philosophy of relaxed, thoughtful living to life. It transforms online inspiration into a tangible experience where design, comfort, and craftsmanship can be seen, felt, and lived.
Born as a digital-first brand, Furniture And Choice Malaysia has built strong connections with customers through online inspiration. Now, Malaysians are invited to step into a physical space that reflects the brand’s world and values. “Our showroom is a space where design meets everyday life, a place to pause, explore, and discover pieces that make a house feel like home. It bridges the journey between discovering our furniture and truly living with it,” says Howard Obbard, Co-Founder and Director.
Designed for real living, where visitors can experience furniture exactly as it would in their homes, guests can test comfort first-hand, explore materials and finishes, and appreciate craftsmanship up close in the showroom. Customers can also touch, feel, and imagine the pieces that could transform their homes.
The Elise Sofa: Hero Piece of the Showroom Launch
Leading the showroom launch is the Elise Sofa, chosen as the brand’s hero product for its ability to embody Furniture And Choice Malaysia’s design philosophy: relaxed, welcoming, and effortlessly comfortable. With its deep, low proportions and cocoon-like feel, the Elise Sofa invites people to slow down and enjoy the moment. Available in armchair, two-seater, three-seater, and L-shaped configurations, the Elise Sofa adapts beautifully to any home, balancing comfort and contemporary style.
More than just a retail space, the new showroom serves as the physical heartbeat of Furniture And Choice Malaysia. It provides a platform for future product launches, a home for designer collaborations, and a venue for community-driven experiences.
Explore the showroom and experience thoughtful, timeless furniture design up close. For more information, visit their website.
Address: Unit 3-6, Oval Damansara, 685, Jln Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Wilayah Persekutuan.
