The fashion industry is gearing up for yet another exciting year. As the Spring/Summer 2025 season approaches, many luxury brands are announcing new faces who are joining their fashion houses as brand ambassadors.
While many global stars have announced collaborations with luxury brands, this list will focus on Asian celebrities making their mark in the fashion world with new partnerships. Here are five stars from Asia who were recently named brand ambassadors for luxury fashion brands:
Meguro Ren (目黒蓮) (Snow Man)
Japanese idol Meguro Ren was named brand ambassador for Fendi in 2024, but he recently made headlines for his new campaign. The Snow Man member was chosen to model in Fendi’s upcoming Spring/Summer 2025 Men’s Campaign, making history the first Japanese star to model in a global campaign for the fashion house.
Mina (名井南/미나) (TWICE/트와이스)
Speaking of Fendi, the fashion house also recently named TWICE member Mina their newest brand ambassador. Before being an official brand ambassador, Mina has been spotted with the brand many times, even attending their show during Milan Fashion Week. Her first campaign under the brand was for the Fendi Peekaboo Soft in Small.
Hirano Sho (平野紫耀) (Number_i/ナンバーアイ)
Another Japanese star recently named brand ambassador for a luxury fashion brand is Hirano Sho. The Number_i member is now an ambassador for the French fashion house Louis Vuitton. The star also recently attended the launch of the Louis Vuitton x Murakami collection in Tokyo, his first event as the brand’s ambassador.
Freen Sarocha (ฟรีน สโรชา จันทร์กิมฮะ)
Another Asian star making headlines in the fashion industry is Thai actress Freen Sarocha Chankimha. The 26-year-old was recently named the new ambassador of Italian luxury brand Valentino. The young starlet also makes history as the first female brand ambassador from Thailand to join the fashion house.
Zheng Qinwen (郑钦文)
While not a traditional star, Chinese tennis player Zheng Qinwen’s partnership with luxury fashion brand Dior is still worth a mention. The Olympic champion is the brand’s newest Global Ambassador, showcasing her star power outside the court. She’s also one of the few Asian athletes who have been named a brand ambassador for Dior in recent years.
