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Home Eats

From Secret Recipe To ROYCE’: 7 Delicious New F&B Launches & Promos In August

by Adleena
August 10, 2025
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If you’re a foodie and always on the lookout for something new, this week brings a fresh lineup of exciting new promos from some of our favourite chains and F&B brands! Whether you’re craving something sweet for dessert or looking for a savoury meal idea for lunch, these new menus are worth checking out:

Secret Recipe

In honour of National Day, Malaysia Day, and Secret Recipe’s 28th Anniversary, Malaysia’s beloved cake café chain is finally revealing its biggest collaboration initiative for the year! The collaboration will be running for three whole months to celebrate the season. Teaming up with homegrown character IP, Bichi Mao, both brands will be launching an exclusive line-up of limited-edition Secret Recipe x Bichi Mao merchandise, specially curated to reward their new and loyal customers.

The collaboration is available from 15th August to 15th November 2025 at Secret Recipe outlets nationwide. Selected Secret Recipe outlets will also be transformed with Bichi Mao-themed makeovers, and customers will be treated to exclusive surprises and collectables as they create their “sweet mao-ments” with family and friends.

ROYCE’

This Mid-Autumn Festival, ROYCE’ invites you to celebrate the season of reunion and togetherness with its limited-edition chocolate collection, crafted with signature Japanese craftsmanship and wrapped in festive charm. From mooncake-inspired chocolate confection to exclusive seasonal gift hampers, the ROYCE’ Mid-Autumn Collection blends tradition with indulgence—perfect for gifting or sharing under the glow of the full moon.

The ROYCE’ 2025 Mid-Autumn Festival Collection line-up includes:

  • ROYCE’ Chocoman Mooncake (RM250)
  • Chocolat No Shiki Hokkaido “Autumn” (RM150)
  • Radiant Autumn Hamper (RM280)
  • Elegant Autumn Hamper (RM480)
First Malaysian Luckin Coffee Outlet To Open At Sunway Pyramid

The 2025 ROYCE’ Mid-Autumn Festival Collection is available at ROYCE’ boutiques nationwide and online at www.royce.com.my from 1st August 2025 to 6th October 2025.

Tiger

Tiger Soju Flavoured Lager continues to bring the twist to life with bold energy, with its newest flavour: Tiger Soju Flavoured Lager Mighty Mango. The new limited-edition variant is flavoured with a touch of soju and layered with juicy tropical notes that bring tropical flair to the lineup. Refreshing, smooth, and packed with flavour, this new addition invites drinkers to switch things up with a taste that’s anything but ordinary.

The Tiger Soju Flavoured Lager Mighty Mango is now available in cans only, for a limited time, at major supermarkets, convenience stores and selected retailers across Malaysia. Be sure to try this tropical twist while stocks last!

KyoChon

This Merdeka, KyoChon Chicken is serving up a bold twist on tradition with the launch of its limited-time Rendang-flavoured Korean fried chicken. Available from 1st August (Friday) to 16th September (Tuesday), this flavour-packed creation blends Malaysia’s iconic rendang with Korea’s crispy chicken, starting from just RM25.50. It’s a delicious tribute to unity and heritage, available at KyoChon outlets nationwide.

To make the celebration even more special, KyoChon has teamed up with local artist SecondFloorNeko to release exclusive limited-edition stickers for customers who purchase any Rendang-flavoured item. With three unique designs launching in 10-day intervals, they’re perfect for collectors and fans alike. Plus, enjoy a sweet Merdeka deal with a buy-1-free-1 offer on Dessert Dots (Durian & Choco) at RM14.90, and savour the Chikin Dosirak meals starting from just RM17.90 — only while stocks last!

China's Luckin Coffee Opening First Malaysian Outlet In 2025

Sunshine Bakeries

Sunshine Bakeries is back with a fresh new twist on its SIGNATURE Hokkaido Milk Cream Roll series – now in two new flavours: Summer Berries and Uji Matcha! Launching on 5th August 2025, both rolls are filled with Hokkaido milk cream for the same rich, fluffy texture and pillowy-soft bite Malaysians love. If you’re after something fruity and uplifting, or something rich and refined, there’s now a roll made for everyday indulgence, crafted with a Japanese-inspired touch.

Building on the popularity of its SIGNATURE Hokkaido Milk Cream Roll series, Sunshine Bakeries expanded the line to offer two distinct flavour experiences for Malaysians to discover! At the heart of every SIGNATURE Hokkaido Milk Cream Roll lies the secret to its indulgent charm: the premium Hokkaido milk cream.

NakNak

NakNak is back with another mouth-watering release, and this time, it’s Bold Bulgogi! Think juicy beef or crispy chicken burgers loaded with sweet-savoury bulgogi sauce, plus the long-awaited return of curly fries (yes, finally!) in classic and seaweed flavours.

And to top it all off? A brand new Pistachio Shake made with real pistachio paste, super creamy and perfect for cooling down. The Bold Bulgogi Series and the Pistachio Shake is now available at all NakNak outlets but only for a limited time, so grab them while you can!

Luckin Coffee

Luckin Coffee is thrilled to share two new coconut creations launching this August! Building on the popularity of its best-seller – Coconut Latte, which has sold over 1.2 million cups since its debut, these new additions bring even more coconut-powered excitement to the lineup.

From Dunkin Donuts To KFC & Subway: Celebrate Malaysia Day With These 10 F&B Promos!

Perfect for Malaysia’s tropical warmth, both drinks are crafted to deliver a refreshing twist and a rich layer of bold, irresistible flavours. The new additions are:

  • Coconut Shakerato (Launching on 8th August) – Bold espresso + coconut water & coconut milk, shaken over ice for a smooth, frothy finish.
  • Coconut Americano (Launching on 15th August) – Bold espresso + coconut water, smooth layered taste with a rich, lingering finish.

Adding to the celebrations, Luckin Coffee is offering a special deal! From 8th to 14th August, customers can enjoy any of the Coconut Series drinks for just RM8.80 per cup! Offer is limited, so hurry to your nearest Luckin Coffee outlet now!

#KyoChonLuckin CoffeeNakNakRoyceSecret RecipeSunshine BakeriesTiger
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