Eyewear has gone from a “need to have”, to something that is “nice to have”. It has become a fashion trend in recent years. As we embrace 2025, glasses are no longer just a throwback; the coolest specs are seen all over social media and worn by some of the biggest stars in Hollywood.
A new era of style and innovation begins as Safilo Group proudly introduces its latest 2025 eyewear collections. These visionary designs blend cutting-edge technology, sustainable craftsmanship, and contemporary aesthetics, setting a new benchmark for the future of eyewear.
Fossil
The Fossil 2025 collection features an array of designs, from classic cat-eye and aviator silhouettes to contemporary round and rectangular frames. Each piece reflects Fossil’s timeless design DNA, seamlessly blending vintage inspiration with modern aesthetics to complement individual styles and expressions. In embodying Fossil’s commitment to creativity and craftsmanship, the new collection offers a diverse range of styles that cater to both men and women.
Kate Spade
Category is: Timeless Elegance and Playful Sophistication. This year’s collection introduces an array of chic optical frames and stylish sunglasses, drawing inspiration from bold colours, whimsical patterns, and vintage-inspired shapes. Staying true to Kate Spade’s commitment to quality, each piece is meticulously designed with premium materials, ensuring durability while offering effortless style.
Key pieces in the collection include oversized acetate frames adorned with floral motifs, cat-eye sunglasses in striking pastels, and classic rectangular styles reimagined with glitter accents. The collection also features versatile transitional lenses, making each pair perfect for both sunny and overcast days.
Levi’s Presents The Spring/Summer 2025 Eyewear Collection
Levi’s, a global icon in denim and lifestyle fashion, is set to make waves this Spring/Summer 2025 with their latest eyewear collection. Crafted in collaboration with the renowned Safilo Group S.p.A—an eyewear industry leader with over 90 years of expertise in designing, producing, and distributing sunglasses, prescription frames, and outdoor gear—this collection seamlessly blends sophisticated sunglass designs with timeless optical frames. The result? A bold, contemporary look that’s undeniably Levi’s.
Inspired by the effortlessly cool vibe of the California lifestyle, the Levi’s eyewear range showcases a variety of functional yet fashion-forward models. Each piece mirrors the rich, textured shades of Levi’s seasonal denim collection, enhanced by warm, gradient lenses that add a touch of laid-back elegance. It’s a perfect fusion of heritage and innovation—capturing the spirit of Levi’s in every frame.
Bold, innovative, and unmistakably Levi’s—the Seasonal Collection is designed to turn heads. This latest range showcases contemporary women’s and unisex sunglasses and optical frames crafted from Bio-based Polyamide, featuring an impressive 45% bio-based content sourced from castor oil seeds. The optical frames take sustainability even further with cutting-edge Recycled metal, made from 70% Recycled Stainless Steel. The collection’s vibrant colour palette is complemented by iconic branding, with bold shapes sporting the Levi’s Red Tab Logo and sleek metal styles marked by the Levi’s Box Logo.
Meanwhile, the Timeless Collection embraces effortless style with new, easy-to-wear sunglasses and optical frames made from Renewed Acetate—boasting 43% bio-based content from wood pulp and 27% recycled content from plastic waste. These pieces, adorned with the Levi’s Batwing Logo and signature metal rivets, offer a perfect blend of classic appeal and sustainable craftsmanship.
For those who love a sporty edge, the Sporty Leisure Collection delivers urban flair and athletic spirit. Crafted from Bio-based Polyamide, these sunglasses make a bold statement with a fresh Levi’s Batwing Logo in rubber and distinctive short-cut temple design. Choose from striking colour combinations and lenses that include stylish mirrors or polarised options for superior visual clarity. It’s eyewear designed to stand out—both on the streets and in the sun.
The Seasonal Collection
The Seasonal Collection is crafted for trendsetters and style enthusiasts who crave the latest in eyewear fashion. These contemporary women’s and unisex sunglasses and optical frames are designed to make a statement while embracing sustainability. Made from Bio-based Polyamide—containing 45% bio-based content sourced from castor oil seeds—and sleek optical frames crafted from 70% recycled stainless steel, this collection perfectly complements a youthful, effortless aesthetic.
The colour palette is a feast for the eyes, ranging from timeless black and rich Havana brown to soft, milky, and transparent pastel hues. Each piece proudly features the signature vertical Levi’s Red Tab Logo, available in vibrant red or refined galvanic tones, adding a distinctive touch to every style. It’s the ultimate accessory for those who lead, not follow.
The Timeless Collection
The Timeless Collection is enriched with new sunglasses and optical frames featuring an easy-to-wear and authentic design, crafted in Renewed Acetate, which includes 43% bio-based content derived from wood pulp as well as 27% recycled content derived from plastic waste. The new styles are branded on the temples with the Levi’s Batwing Logo in red o in galvanic colours and marked on the front with signature metal rivets as the ones visible on Levi’s jeans.
The Sporty Leisure Collection
The Sporty Leisure Collection presents new sunglasses featuring a sporty-inspired design in bio-based Polyamide, a material including 45% Bio-based content derived from castor oil seeds, branded with a new Levi’s Batwing Logo in rubber and a signature short cut on the temples. These sunglasses, available with stylish mirror lenses or with polarised lenses for a superior quality of vision, are offered in an eye-catching colour palette, including playful contrasts between the front and the temples.
Polaroid Presents The Spring/Summer 2025 Eyewear Collection
Polaroid, the iconic international eyewear brand synonymous with the revolutionary invention of polarised lenses, is back with an exciting new SS2025 collection. Blending innovation with bold design, this collection sets the tone for the season with sunglasses and optical frames that make a statement.
The Cool Collection is all about standing out. Featuring striking sunglasses and optical frames made from eco polycarbonate, these styles showcase vibrant colours and sleek, smooth surfaces. Adding a touch of sophistication, the “Metal” line within the collection features lightweight stainless steel and metal frames, effortlessly combining elegance with a hint of playfulness through unexpected pops of colour.
For those who thrive on movement, the Active Collection brings function and style together. The new unisex “Gummy” styles are crafted for maximum comfort, combining eco-rubber with rubberised details for unbeatable flexibility. Perfect for outdoor workouts and athleisure looks, they’re the go-to accessory for an active lifestyle. Plus, the collection’s bold side shines through with the “Logo Block” sunglasses, made from eco polycarbonate and sporting a vibrant, coloured logo block design on the temples—an eye-catching touch that’s hard to miss.
Whether you’re chasing adventure or just looking to elevate your everyday style, Polaroid’s latest collection has something to match your energy.
Designed with little adventurers in mind, the Kids Collection from Polaroid introduces the charming “Mini Gummy” sunglasses—perfect for children aged 7 to 10. These fun, flexible, and stretchable styles are made to keep up with the most active youngsters, offered in vibrant, eye-catching colour combinations that make a playful fashion statement.
Adding a splash of creativity, the “Super Smart” sunglasses and optical frames are crafted from eco-friendly materials, showcasing lively patterns and bold, playful tones. These frames are designed to be as stylish as they are sustainable—perfect for kids who love to stand out.
For the littlest trendsetters aged 4 to 6, the “Extra Flex” optical frames offer unbeatable comfort. Thoughtfully designed with extra-flexible temples, adjustable rubber nose pads, and long, soft end-tips, these frames ensure a snug, secure fit—ideal for everyday wear and endless play.
With Polaroid’s Kids Collection, style meets practicality, giving young ones the freedom to move while looking effortlessly cool.
