Contemporary lifestyle brand, Semir, recently launched its second Malaysian store in Sunway Pyramid. This comes after the successful launch of its first store at 1 Utama Shopping Centre last month. This milestone isn’t just about a store; it’s a celebration of Semir’s journey—a vibrant blend of trendsetting designs and everyday wearability.
The curtains have risen on a new chapter for Semir as the Sunway Pyramid store opens its doors, inviting Malaysians to step into a world where fashion meets comfort. With this expansion, Semir reaffirms its promise to bring stylish and functional apparel to families across Malaysia, proving that comfort and style are not just ideals but a way of life.

Mr. Ng Jun Hong, Country Manager of Balabala Malaysia said, “We are thrilled to introduce Semir to the Malaysian market, offering our customers fashion that seamlessly combines style and comfort. Our innovative fabric technologies ensure that every piece not only looks great but also feels exceptional to wear. Our mission is to make quality living accessible for all families.”
“Following the success of our first store at 1 Utama, we are excited to open our second flagship store at Sunway Pyramid. We believe that Malaysian families will embrace Semir’s vision of fashionable, comfortable, and functional apparel.”
Since its inception in 1996, Semir has been redefining fashion with its dedication to high-quality, stylish, and comfortable apparel. By weaving innovation into its fabrics, the brand enhances not just functionality but also the essence of the fashion experience. With a footprint that spans over 2,500 stores across 20+ countries—including China, Saudi Arabia, Laos, Indonesia, and Nepal—Semir’s global journey is nothing short of extraordinary.
From trendy attire for men, women, and children to its iconic Semir-TEE, the brand’s diverse product range embraces every lifestyle. For those who thrive on blending movement with style, Semir’s athleisure collection is a testament to how comfort and fashion can effortlessly coexist, making everyday active living a stylish affair.

In celebration of the new opening, Semir Sunway Pyramid is offering instant rebates based on their spending: RM18 for purchases of RM128, RM38 for purchases of RM188, and RM58 for purchases of RM268 – from now till 26th January.
Semir Sunway Pyramid is situated at LG1.115A, Lower Ground 1 while the Semir 1 Utama store is located at F306, First Floor.