Tuesday, September 30, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home News Coverage

#K1664MY: Movie Buffs ‘Taste The French Way Of Life’ with #Kronenbourg1664

by Adrina
September 11, 2014
11
SHARES
Share on FacebookShare on Whatsapp

What better way to celebrate a Friday than being treated to thrilling movie night with the No.1 premium French beer, Kronenbourg 1664!

DSC_5526

Work-life balance at its core is two very simple ideas; achievement and enjoyment. Malaysians are undoubtedly achievers but the French are the ones who know how to enjoy life. Fun, excitement, quality moments and celebration are all part of the joys of living and Kronenbourg 1664’s ‘Taste the French Way of Life’ campaign is on a movement to make that happen.

Last week, the premium French beer brand kicked-off the weekend for urbanites by hosting another series of Kronenbourg 1664’s ‘Taste the French Way of Life” campaign. Aimed at getting us Malaysians to improve the work-life balance, invited guests were treated to a thrilling movie night which showcased the highly anticipated found-footage horror movie, As Above, So Below.

DSC_5624

After a long day at work, invited guests were pumped up to celebrate their weekend as they strolled into The Gardens, GSC Signature’s lobby with enthusiasm. Free flow of Kronenbourg 1664 & Blanc aside, invited guests treated themselves to a delicious buffet spread and shared their whacky quality moments at a photo booth in Paradiso Café. And of course, they made full use of the WOWgram machine to print out their picture perfect shots.

Kronenbourg 1664 also held a Handheld Monopod giveaway as an extension of the ‘Taste the French Way of Life” campaign. The giveaway aimed to ensure that consumers never lose out on that quality moments and have them captured and immortalized always. The giveaway required the consumers to purchase 2 buckets of Kronenbourg 1664 to get their hands on one.

Ready to take their mind off work and be entertained, the invited guests stepped into the cinema hall to enjoy the thrilling movie night. The hall was filled with laughter as they were treated to a short interactive animated video reminding them to appreciate the moment turn off their mobile phones before the movie began.

Directed by John Erick Dowdle (of “Quarantine” fame), the film brought the viewers deeper into the catacombs of Paris. Viewers were rooted to their seats in suspense and horror, but quality moments were created as they shared their squeals and squirmed together with their friends and family.

DSC_5943

And the surprises didn’t just end there! The French beer brand hid some gift vouchers in their Kronenbourg 1664 popcorn, in which 3 lucky guests walked away with the much sought after Kronenbourg 1664 beer tower and a limited addition mini cooler.

Clearly, Kronenbourg 1664 strongly believes that the work-life balance is a must for Malaysians to embrace this culture of creating quality moments and appreciating life. Kenny Lim, Marketing Manager (Premium Brands) of Carlsberg Malaysia said:

The Kronenbourg 1664 ‘Taste the French Way of Life’ series is not about going out and partying till dawn. Our mission is to get people to put an end to working on a Friday evening and start indulging in occasions where sharing good conversation, catching a show together or even just enjoying a good meal brings to life a memorable and enjoyable experience. After a long and hard week of work, we at Kronenbourg 1664 would like to help them start their weekends right through a series of enjoyable and relaxing Friday evenings.

The ‘Taste the French Way of Life” campaign will continue their efforts to connect and actively engage urbanites through a series of exciting events so that we can balance between work and enjoying the little pleasures in life.

So, look out for more stress-free Fridays with Kronenbourg 1664 and don’t forget to check out their official Facebook page for more information!

KronenbourgKronenbourg 1664Kronenbourg 1664 beerKronenbourg 1664 Taste the French Way of LifeKronenbourg Malaysia
https://lomp.at/o7lab
Share4SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: IG/ctdk
Concerts

Siti Nurhaliza To Hold “Legacy 30” Anniversary Concert In 2026

by Afiq Amin
September 30, 2025

Can you believe it has been 30 years since Biduanita Negara Dato’ Sri Siti Nurhaliza made her debut? The icon...

Read more
SOURCE: TWITTER (@82MAJOR_231011)
Go

82MAJOR Concert, David Tao Concert & More: What To Do In The Klang Valley This Week!

The new week is upon us, which means more events happening in the Klang Valley to look forward to! If...

Read more
by Adleena
September 30, 2025
Source: Facebook/OfficialTreasure
Concerts

TREASURE To Return To Malaysia For “PULSE ON” Tour In 2026

Earlier this year, TREASURE (트레저) fans were delighted when it was announced that four of the members, Park Jeongwoo (박정우),...

Read more
by Afiq Amin
September 29, 2025
Streams

From “Ejen Ali 2” To “The Witcher 4”: Here’s What’s New On Netflix This October

October is shaping up to be a pretty stacked month on Netflix, whether you’re in the mood for undead chaos,...

Read more
by Dean Zaini
September 29, 2025
Hype Picks

Nights Of Frights 11, Sam Edelman Grand Opening & More: Dope Events We Hit Up This Week!

Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere! We were on the scene and...

Read more
by Hype Desk
September 27, 2025
SOURCE: TWITTER (@ONEOKROCK_japan)
Concerts

ONE OK ROCK Returning To KL In April 2026 For DETOX Asia Tour

It’s official! After a successful American tour earlier this year, Japanese rock band ONE OK ROCK will return to Asia...

Read more
by Adleena
September 26, 2025
SOURCE: TERO MUSIC
Concerts

Thai Rock Band Slot Machine To Bring Skyline Asia Tour To KL This November

Get ready for a rocking time with Thai rock icons, Slot Machine (สล็อท แมชชีน)! The Bangkok-based trio is bringing their...

Read more
by Adleena
September 26, 2025
SOURCE: HBO MAX
Streams

“IT: Welcome To Derry” Debuts Official Trailer & Key Art Ahead Of October Premiere

We’re getting close to the premiere of one of 2025’s highly anticipated series! Ahead of its debut, HBO and Warner...

Read more
by Adleena
September 25, 2025
Load More


TOP STORIES TODAY

  1. 1

    Videos Of Late Actor Yu Menglong Sending Distress Signal Resurfaces Amid Allegations About Death

  2. 2

    “Marvel Zombies”: Full Episode Breakdown, Survivors, and Season 2 Hints

  3. 3

    (Video) Starbucks Malaysia Issues Statement About Viral Incident At KLIA2 Branch

  4. 4

    Police Address Rumours Of Suicide In Genting Involving 2 Women

  5. 5

    (Video) BLACKPINK Rosé Reveals The Original Lyrics For “APT.” 

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.