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Dive Into Pure Summer Bliss With Swatch’s COLORS OF JOY Collection!

by Daniela Dogliani
August 13, 2024
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Hello, sunshine seekers and adventure lovers! Summer is here, and it’s time to crank the fun, colour and excitement up to the max! Introducing the Swatch COLORS OF JOY Collection, a lineup of six supersized, ultra-lightweight BIG BOLD watches that are set to become your ultimate summer sidekicks. Made from bio sourced materials and drenched in vibrant hues, these watches scream BIG STYLE, BOLD ATTITUDE, and PURE JOY!

Unleash The Colors Of Joy

Say goodbye to boring and hello to a kaleidoscope of fun! The COLORS OF JOY Collection is all about embracing the spirit of summer with watches that are as bold and unique as you are. Let’s take a closer look at these wrist candy wonders:

YELLOW JOY: Rise and shine with this sunny stunner! It’s like a shot of espresso for your style, instantly waking up your outfit with its bright, cheerful vibes. Whether you’re hitting the beach or heading to brunch, Yellow Joy is your go-to for an epic start to the day.

ORANGE JOY: Feel the warmth of the morning sun on your wrist with this juicy hue. It’s perfect for those moments when you want to radiate positivity and soak up every ounce of summer bliss. Stay cool, look hot, and let Orange Joy be your sunshine on the go.

TURQUOISE JOY: Dive into the refreshing allure of turquoise. This watch is your ticket to cool-down central, whether you’re taking a splash in the pool or chilling with a tall, icy drink. Turquoise Joy is your refreshing companion for those sizzling summer afternoons.

We're Simping Over The New MIDO Multifort Skeleton Chronograph!

PINK JOY: As the day winds down, turn up the fun with Pink Joy! Inspired by the early evening sunset, this playful pink beauty is all about capturing those magical moments with friends. From selfies to sunsets, Pink Joy is here to keep the good times and vibes rolling.

PURPLE JOY: When twilight sets in, let Purple Joy guide you through the evening with its enchanting charm. This watch transitions effortlessly from day to night, making sure you’re ready for anything from beach bonfires to rooftop parties.

NAVY JOY: End your day on a high note with the sophisticated and serene Navy Joy. Perfect for moonlit walks, deep conversations, and starry-eyed adventures, this watch is the ideal night-time companion.

The Ultimate Summer Companion

Swatch has outdone itself with the COLORS OF JOY Collection. These watches aren’t just eye-candy; they’re packed with features to make your summer even more epic. Made from bio sourced materials, they’re lightweight and eco-friendly. Water-resistant? Absolutely! So, splash in those waves and attend as many pool parties you want—these watches can handle it all!

And let’s talk about that bracelet—an integrated, injection-moulded marvel with a folding butterfly clasp. It’s a high-end feature reimagined the Swatch way, ensuring maximum comfort and style.

Get Ready For A Swatch Summer

Summer is all about making memories, and the COLORS OF JOY Collection is designed to be part of every unforgettable moment. From sunrise to sunset, pool parties to park picnics, these watches are your perfect summer sidekicks. So why wait? Dive into the vibrant world of COLORS OF JOY and let each day be a celebration of style, boldness, and pure joy.

2 New Drops From Toledano & Chan And Ōtsuka Lōtec That Redefine Outdoor-Ready Luxury

The COLORS OF JOY Collection is available in Swatch stores worldwide and on their website. Embrace the BIG BOLD vibes and let the joy of summer shine through every second! 

BIG BOLDCOLORS OF JOY CollectionSwatchWatchwristwatch
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