Onitsuka Tiger has unveiled a new series inspired by denim called “DENIVITA.”
DENIVITA, which combines the word “denim” with the Italian word for life, “vita,” reflects the brand’s desire for customers to live a brightly-coloured and vibrant life. Focusing on high-quality, Japanese-made denim, this unique series features iconic colours and designs that turn everyday moments into something special.
DENIVITA emphasises quality and craftsmanship, utilising Japanese-made denim fabrics which undergo a unique dyeing process to infuse the essence of Onitsuka Tiger and enhance the uniqueness of denim.
The series includes various denim items, such as straight and wide silhouette pants, skirts, and jackets. Notably, the denim pieces in the brand’s iconic yellow are created by carefully bleaching the base indigo blue fabric and over-dyeing it with yellow dye. This process allows for distinctive colour that highlights the yellow, while retaining the depth of the indigo blue.
Beyond denim, the series features a range of apparel items that shine with simplicity and individuality. Sweatshirts and t-shirts are meticulously printed one by one by Japanese artisans, utilising a double printing process that adds thickness and depth to the ink, creating a three-dimensional effect in the designs.
Additionally, the lineup includes unique 2-in-1 items that combine sheer and rib-knit fabrics, as well as soft-touch knitwear, all designed to complement the denim items and provide versatile styling options, from casual to elegant.
The debut SS25 season features a timeless and unique style that merges elements of rock and classic aesthetics. The series is now available at Pavilion KL and Suria KLCC Onitsuka Tiger stores and online.
