Make more room in your closets, fashionistas! Coach has debuted Stuart Vevers’ Winter 2025 collection, the next chapter of his vision of Coach’s American heritage seen through the lens of youth culture and the expressive spirit of today’s generation. Inspired by the joy and indulgence of the holiday season, the collection juxtaposes garments with a sense of occasion and playful accessories against more grounded, archetypal elements of American sportswear.
Celebrating the joy of dressing up, the collection showcases long, dramatic dresses and skirts in crepe, chiffon, taffeta, and tulle, decorated with stars, polka dots, sequins, and butterflies. Peplum tops echo 1940s vintage styles, while suede and denim jackets add a touch of American Southwest charm. Layered looks with plaid blazers, shirts, and ties bring bold patterns to classic tailoring.
Knitwear includes shaggy oversized cardigans and sweaters, plus more fitted styles with bowtie details. Disney’s Pluto shows up on intarsia knits, sweatshirts, and tees. Echoing Fall’s silhouette, the collection features oversized denim trousers and pleated wool or leather maxi skirts worn by all genders. Standout pieces include a tiger-print faux fur cape, shearling and denim coats, a double-breasted Teddy coat with matching hat, and a sheer sequined silk chiffon capelet.
“Before I understood what fashion was, I found joy in the idea of dressing up. It started with my mom dressing my brother and me in matching themed outfits to watch the amateur theatre shows put on by my grandmother,” says Vevers. “Then in high school that same grandmother helped me craft clubbing outfits out of scraps of vinyl and charity shop treasures that promised a fun night out. Today, my children and I play with wands, crowns, swords and capes that open our world to endless self-expression and immediate optimism. I wanted to share the sense of possibility that fashion allows us to feel, manifest, and enact.”
Coach revives three iconic bags by its first lead designer, Bonnie Cashin, updated for today’s fashion lovers. The Double Entry Satchel (1969) with its signature kisslock side pockets, the Doctor Satchel (1973) with rolled leather handles and dual turnlock pockets, and the Swagger Bag (1967) all return in rich heritage leather and fresh finishes like red, white, and metallic gold. Also making a comeback are the slightly smaller Kisslock Frame Bag and the Twin Turnlock Bag, now with longer straps to suit the fast-paced lifestyles of today’s generation.
Coach’s signature bow pump gets a crystal-studded upgrade in red, silver, and black. New styles include a soft leather slipper and the Soho Sneaker in bold colours and animal prints, finished with star leather appliqués. Eyewear keeps its rave-inspired shape from Fall, now sparkling with crystals, while jewellery takes a celestial turn with stars, moons, and suns in silver and brass, some with crystal accents.
Tapping into the joyful spirit and imagination inherent in the act of getting dressed up, the collection is completed by a set of special accessories including adjustable leather crowns, wands and swords crafted from stacked leather, bunny ears in shearling and leather, and five plush bag charms of stuffed animals wearing seasonal accessories.
Photographed by Mark Kean, the images in the lookbook were captured in studio against simple pastel backdrops. They make for a series of portraits filled with the strong sense of personality and selfexpression of the collection’s many characters.
