If you’re an avid shopper, you’ll surely know about the giant LED screen located in Pavilion Elite Kuala Lumpur, Bukit Bintang. Pavilion KL’s screen has been home to a lot of different creatures like this year’s Chinese New Year Bull. But this time, it will be displaying Rexy, Coach’s beloved mascot.
When you look up, you may see Rexy showing off Coach’s new Rogue handbag. Apparently, that isn’t Rexy’s only goal. It’s there as a part of Coach’s new initiative, Windows of the Future.
Windows of the Future showcases 9 bespoke window displays around the world. It will be seen in locations like New York City, Honolulu, Tokyo and of course, Malaysia. Coach hopes this initiative will reduce environmental waste caused by everchanging window displays.
On screen, you will see Rexy burst into a Coach store. She leaves a mess behind her, but her aim is simple– to grab as many Rogue bags as possible. Here’s a surprise: you can help her! If you check out the Coach store beneath the screen, you’ll see Rexy in the window display with multiple pieces of the Rogue bags. Beside the display is a QR code that leads to a digital AR (augmented reality) game featuring Rexy.
The goal of the game is to help Rexy capture more Rogue bags. Aside from the satisfaction of being able to help Rexy with her goal (and being able to play a fun game), there’s a prize for whoever scores the most points at the end of the campaign. Winner walks away with an exclusive Rogue bag! The game will be available from 4th to 24th October, so there’s still plenty of time for you to join the competition.
Speaking of phones… Pavilion KL has just launched a new mobile app. With the app, you can interactively navigate the mall and have consistent updates and announcements. Of course, you’ll also be able to enjoy some mobile-exclusive rewards.
Additionally, Pavilion KL will be introducing their new loyalty program, Pavilion Privileges. With it, you can get exclusive benefits, event invitations and more. Also, members with the mobile app will be able to skip queues when you redeem rewards and all your account information will be at your fingertips.
Drop by Pavilion KL to check out its new offerings and to play with Rexy, but don’t forget to stay safe!
