Coach welcomed media and social media personalities to Coach Play Ipoh during a fascinating event, recently. Located at Silverlakes Village Outlet, Coach Play Ipoh is the newest in a series of global Coach Play experiences of immersive concept stores that blend the house’s New York roots with the distinctive charm and character unique to each location.
With the wondrous and imaginative landscape of summer camp, guests enjoyed and experienced the interactive space that encapsulates Coach’s spirit of playfulness and community. Guests were given opportunities to explore the unique retail space and discover Coach ready-to-wear, leather goods and accessories uniquely curated for the experience that inspires confidence and authentic self-expression.
Adding to the air of excitement, guests also savoured iconic American bites like soft serve, as well as coffee, tea and signature Coach hot chocolate from the first Coach Coffee Shop in Malaysia, amidst the vibrant atmosphere.
Guests participated in alfresco games and activities such as cornhole, table tennis and bocce ball, as well as immersing themselves in photo moment areas featuring a vintage car and a campsite fire-pit. Guests also engaged in a fun digital game surrounding Coach Play Ipoh where they could win a set of limited-edition stickers.
