Chinese New Year is just around the corner, which means it’s officially time to start planning your festive fits. From family gatherings and reunion dinners to house visits and open homes, your outfit plays a big part in setting the mood for the season.
Whether you gravitate towards modern cheongsams, heritage-inspired prints, or coordinated couple looks, this year’s collections offer something for every style preference. Here are some local and regional brands to bookmark as you prepare to welcome the Lunar New Year in style.
DOUBLEWOOT
DOUBLEWOOT’s latest collection reflects on beginnings shaped by tradition and memory. Designed as paired ensembles, each piece explores the harmony between strength and grace, individuality and togetherness. Meticulously crafted, the collection honours what came before while allowing heritage to evolve naturally for today’s festive season.
JULY Fashion
JULY Fashion redefines festive dressing with brocade harmony made for the modern wardrobe. The brand focuses on timeless silhouettes elevated with textured florals and refined details, striking a balance between tradition and contemporary elegance. Each piece is designed to make you feel confident, graceful, and effortlessly polished as you step into the new year.
INNAI&CO
Inspired by the gentle glow of the Chinese umbrella, INNAI&CO’s Golden Petal collection embraces soft fabrics, fluid movement, and feminine curves. The silhouettes are light and graceful, making them ideal for long festive days filled with celebrations. It’s a collection that feels elegant yet wearable, designed to move beautifully with you.
Bellè Club
Bellè Club blends vintage elegance with a fresh, modern twist that feels classic without looking dated. Featuring delicate lace, soft brocade, and timeless cuts, each piece carries a sense of understated romance. These are outfits made for those moments when you want to feel extra special, from reunion dinners to festive photos.
FERN
Drawing from the rich charm of Peranakan heritage, FERN’s collection is inspired by iconic tiles, ornate architecture, vibrant colours, and even culinary artistry. These cultural elements are reinterpreted through modern batik motifs, creating pieces that feel both nostalgic and current. It’s a thoughtful tribute to tradition, crafted for the modern wearer.
POKOKS
POKOKS brings culture and craftsmanship together with seven distinctive pattern prints for Chinese New Year. Using natural materials and in-house designs, the brand places emphasis on authenticity and thoughtful storytelling. Each piece celebrates togetherness and tradition, making it a meaningful addition to your festive wardrobe.
The Daily Lab
The Daily Lab makes festive dressing a shared experience with New Year Fits for Two. Designed for couples, the collection focuses on coordinated styles that match without feeling forced. With soft tones, clean lines, and relaxed silhouettes, these outfits celebrate togetherness while keeping things effortlessly stylish.
