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Home Lifestyle

Chinese New Year 2020: 20 Entertaining Ads To Enjoy

by Justin
January 24, 2020
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As with every festive season, various advertising creatives and brands will try their hand in meeting their marketing objectives.

In celebration of the Year of the Rat, CNY campaigns can be seen all over our social media feed. Some managed to worm their way into our hearts, while others just call flat.

Source: Google Images

To quote Mumbrella Asia, there are 3 key ingredients that make a successful ad. They are:

  1. To take advantage of the season to boost sales and/or market share.
  2. To use a seasonal insight to change perception of the role of the brand.
  3. To be seen as part of a special time in people’s lives.

Have a nice little story in mind so that people will take notice, then offer a different perspective at this seasonal celebration. Create a character that we can all relate to, then slap on a promotion during the conclusion.

1. Watsons – Happy Beautiful Year!

YouTube video

2. Airbnb

3. Apple – Daughter

YouTube video

4. Huawei

YouTube video

5. Celcom – A Time for All

YouTube video

6. Maxis

YouTube video

7. Petronas – Bao Bei

YouTube video

8. Tenaga Nasional Berhad – Reality Not Virtual

YouTube video

9. Daikin – The Twins

YouTube video

10. Hong Leong Bank – The Grown Ups’ Table

YouTube video

11. RHB – Heart Baker

YouTube video

12. EcoWorld – Togetherness Is Happiness

YouTube video

13. Gamuda Land – Giving Hope, Receiving Joy

YouTube video

14. Setia Today – The Many Celebrations

YouTube video

15. Sunway – In The Air

YouTube video

16. Prudential

YouTube video

17. McDonald’s – Prosperity Begins With You

YouTube video

18. Eu Yan Sang

YouTube video

19. Grab – HUATever you want

YouTube video

20. Jinnyboy – Bakwa Fighters

YouTube video

Chinese New YearChinese New Year 2020Chinese New Year Family Reunion
https://lomp.at/nh3tc
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