Malaysians and spicy food have always been an iconic duo. Whether it’s sambal that stings or curry that makes you question your life choices, we somehow keep going back for more. Carlsberg Smooth Draught is heating things up with World of Smooth 2025, a celebration of all things spicy and smooth.
From September to November, Carlsberg invites Malaysians to enjoy a spicy mix of food, music, and good vibes with the smoothest beer in town.
The Smooth & Spicy Food Trail: A Hot Adventure Awaits
If you think you’ve got a high spice tolerance, Carlsberg’s Smooth & Spicy Food Trail is here to test your limits. The brand handpicked Malaysia’s boldest, most flavour-packed eats for a road trip that promises big flavours, fiery thrills, and plenty of smooth moments in between.
Expect to sweat it out over kurau cili garam in Malacca, dive into tongue-tingling mala hotpot in Johor, and maybe even shed a few happy tears along the way. But don’t worry, a crisp and smooth Carlsberg Smooth Draught is always ready to cool things down.
Because honestly, spicy food without a cold beer still works, but it’s just not as fun.
A Steamboat with a Twist And a Splash of Beer
Now, if you’re the type who loves a spicy feast without leaving your couch, Carlsberg has something up its sleeve. Teaming up with MiX store, they’ve launched the Smoothest Self-Heating Steamboat Set—a portable, ready-in-15-minutes meal that’s equal parts fiery and flavourful.
Pour in a bit of Carlsberg Smooth Draught and you’ll get a flavour boost that cools the spice just right. Go light at 30%, balanced at 50%, or bold with a full 100% beer pour. What you get is a steamboat experience full of depth, flavour, and that perfect mix of heat and smoothness.
It’s the ultimate comfort combo for spice chasers who want to eat well and chill harder. Plus, it makes for a fun flex at your next house hangout.
The Main Event: CarlsCrib Smooth Edition
All this heat leads up to the main event—CarlsCrib: Smooth Edition, happening from 14th to 15th November at Sentul Depot. Think of it as the ultimate hangout for foodies, music lovers, and beer buddies.
The two-day showcase brings together spicy flavours from around the region, live performances, and ice-cold beers at every corner. The lineup’s looking hot too: Shiga Lin from Hong Kong headlines the Fiery Heatwave set, alongside Tydel, YuNoHoo, and DJs from Italy, Thailand, and Malaysia spinning smooth, high-energy sets.
And if you’re more of a live band and vibes kind of person, local act Fang Kong will be there to keep things loud, raw, and immersive. Basically, it’s your dream weekend: makan, minum, and music, all under one very cool roof.
The Coolest Collectible of the Year
What’s a smooth experience without cool merch? Carlsberg’s releasing mini Bluetooth speakers in five fun designs (and one secret edition!). Each comes in a mystery blind box, so you’ll get that unboxing thrill every time. Grab one when you buy Carlsberg Smooth Draught at selected pubs, eateries, or stores—or go for the special bundle if you’re aiming for the full set.
Whether you’re into spicy food, good music, or just chill hangouts, “World of Smooth 2025” is the place to be. Grab your friends, register for CarlsCrib: Smooth Edition at Carls Crib, and get a free beer—or visit Best With Carlsberg for more info.
