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Home Fashion/ Beauty

Armani Privé, SK-II, KAYALI & More: New Beauty Launches To Serve Looks & Slay Your Routine

by Dean Zaini
July 24, 2025
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Nothing says new season like a lineup of beauty drops made to impress.

From radiant skincare to statement scents and styling tools in dreamy hues, these latest launches bring serious glow-up energy to your routine.

OLAY

OLAY’s new Super Serum is more than just hype. Packed with five powerful ingredients like activated niacinamide, vitamin C, collagen peptide, vitamin E and AHA, it helps improve skin texture, tone, firmness, hydration and fine lines.

It even outperformed a top luxury serum in the US. Bonus: the serum goes on with a purple glow that turns clear when fully absorbed – so you know it’s working.

The OLAY Super Serum is priced at RM209.90 and is now available at Watsons stores nationwide and online at Watsons, Lazada and Shopee.

essence

essence kicks off the season with a fun and colourful Spring/Summer 2025 collection. The range includes easy-to-use multi-taskers like pH-reactive lip and cheek balms, soft mousse blushes, and super glossy lipsticks.

With feel-good textures, vibrant shades, and mood-boosting scents, these beauty picks are here to keep you glowing from day to night.

The essence Spring/Summer 2025 collection is now available at selected drugstores across Malaysia. Prices start from RM9.70 for Juicy Bomb lip gloss and go up to RM28 for Lash Princess mascara.

Dyson

Dyson brings the magic of Japan’s cherry blossom season to Malaysia with the new Sakura Cherry collection. Once exclusive to Japan, these styling tools are now dressed in a delicate trio of colours inspired by the Sakura flower, including soft pale pink, blush pink, and strawberry bronze.

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Each machine is finished with a smooth ultra-matte texture that feels luxurious in your hands and adds a fresh twist to your hair routine. Whether you are smoothing, curling or drying, the collection turns everyday styling into something truly special.

The Dyson Sakura Cherry collection is now available exclusively on Dyson and will be available in Dyson stores this month. Prices begin at RM2,399 for the Supersonic Nural hair dryer.

KAYALI

KAYALI’s latest fragrance edit is everything your summer scent wardrobe needs. From the soft powdery elegance of Fleur Majesty to the sweet playfulness of Yum Boujee Marshmallow and the ocean-kissed freshness of Maldives in a Bottle, each perfume captures a different side of the season.

Whether you are lounging under the sun or heading out for sunset plans, these carefully layered scents let you create a mood that feels personal and unforgettable. Mona Kattam’s favourite pairings, like Vanilla Candy Rock Sugar with Eden Sparkling Lychee, make layering fun and totally addictive.

KAYALI’s Summer Scents including Fleur Majesty 01, Yum Boujee Marshmallow 81, Vanilla Candy Rock Sugar 42 and Maldives in a Bottle 38 are now available at Sephora Malaysia and online.

SK-II

SK-II GenOptics Airy UV Cream and CC Primer is your new all-in-one glow booster. This lightweight formula delivers hydration, brightness, firmness, sun protection with SPF50 plus PA four plus, and a smooth priming base for makeup.

Powered by PITERA, niacinamide and bisabolol, it gives your skin an instant radiant finish while helping improve texture and tone with every use. Available in three skin-enhancing options – untinted, beige and rosy – it offers effortless radiance that lasts all day.

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The SK-II GenOptics Airy UV Cream and CC Primer SPF50+ PA++++ is now available for RM298 at SK-II’s concept store in Mid Valley Megamall, all SK-II counters and online.

Armani Privé

Iris Bleu is the latest creation from Giorgio Armani’s Les Eaux collection, and it is nothing short of a scent escape. Inspired by the serene beauty of the Mediterranean, this elegant fragrance captures the freshness of citrus, the floral complexity of iris and jasmine, and the soft sensuality of white musks and cedarwood.

It is a calm yet uplifting fragrance experience that feels like watching the sea and sky melt into one another. With its soft blue hue and iconic Armani bottle, this perfume is a celebration of elegance and tranquility.

Armani Privé Iris Bleu is now available in Malaysia at all Armani Beauty boutiques and online, as part of the Les Eaux fragrance collection.

Armani Priveì Iris BleuDyson Sakura Cherry collectionessenceKAYALIOLAY Super SerumSK-II GenOptics Airy CC PrimerSK-II GenOptics Airy UV Cream
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