This Lunar New Year, adidas Malaysia reunites with Malaysian streetwear fashion label Dmeow for their second collaboration, the adidas Originals x Dmeow collection. Inspired by the Year of the Horse, the collection captures familiar moments of the festive season, from laughter before reunion dinners, to quiet mornings at home and the comfort of being together again.
Brought to life through Dmeow’s signature characters, Dee and friends, the collection tells a story of companionship and shared journeys. adidas Originals’ iconic streetwear silhouettes are reimagined through Dmeow’s playful motifs, resulting in pieces that feel contemporary, expressive, and emotionally resonant.
Founded by Malaysian creators, Chai Chang Yong and Wong Shu Sen, Dmeow is known for its character-driven designs that reflect everyday emotions and human connection. This second collaboration builds on a shared belief in creativity, cultural relevance, and community, reinforcing adidas’ ongoing commitment to championing local voices and authentic storytelling.
To celebrate the launch, both brands unveil the Together, We Ride pop-up which takes place at APW, Bangsar until 1st February 2026. The pop-up offers access to the collection and limited, on-ground-only immersive experience for fans and collectors alike.
Fortune Toss
Customers who purchase any adidas Originals x Dmeow apparel item may purchase a Fortune Toss charm set for RM 39. Participants will have 30 seconds to collect up to three charms using a pair of chopsticks. Each charm must be selected individually and be of a different design.
Dress a Dee – adiClub members exclusive
adiClub members will receive one exclusive “Dress a Dee” plushie with every transaction of RM 399 or more in a single receipt, inclusive of at least one product from the adidas Originals x Dmeow collection, during the promotion period at the pop-up.
The adidas Originals x Dmeow Chinese New Year collection features a range of apparel and accessories, priced from RM 169 to RM 289. The collection is available on adidas Malaysia’s website, Dmeow’s website or in selected adidas stores.
