Labubu, the viral plush toys that have captured the hearts (and wallets) of Gen Zs around the globe, are officially headed to the big screen. If you’ve somehow missed the craze, Labubus, created by a Hong Kong-born artist, Kasing Lung, have become everyone’s favourite collectibles.
It all started a decade ago when Lung launched the whimsical world of Labubu via the picture book series collectively known as “The Monsters Trilogy”. From there, the toys, produced and sold exclusively by Pop Mart, became a bona fide pop culture fixation. The craze hit new heights years later, when celebrities like Blackpink’s Lisa and Rihanna started adding these trinkets to their purses.
Developed by Pop Mart in collaboration with Sony Pictures, the live-action CGI film is said to still be in early stages but there’s already an impressive team bringing the creatures’ wide, mischievous smile to life, according to The Hollywood Reporter.
Paul King, director of “Paddington” and “Wonka” is set to produce and direct the Labubu film. He will also co-write the screenplay with award-winning screenwriter and playwright Steven Levenson, who earned awards for “Dear Evan Hansen” and “Tick, Tick…Boom!”. Labubu creator Lung will serve as an executive producer, ensuring the film stays true to the whimsical spirit of the original universe.
No release date or casting details have been announced so far. The project was unveiled during Labubu’s 10th anniversary global exhibition tour, where Lung was also confirmed as an executive producer.
