With a rich history spanning almost two centuries, and having established multiple significant milestones in the watchmaking industry, Longines hosted an exclusive heritage talk session in Kuala Lumpur. Providing valuable insights during the session, Daniel Hug, Longines Head of Brand Heritage, captivated the attendees by narrating the brand’s illustrious 193-year-old legacy, seamlessly connecting the historical narrative to the contemporary era.
The exclusive heritage talk provided attendees with inspiring conversations about the art of horology while celebrating the pivotal moments and iconic designs that defined the journey of Longines from their establishment in 1832 in Saint-Imier, Switzerland. With over 25 years of expertise in horology, Daniel Hug is an expert in horological heritage. His deep knowledge and passion for watchmaking history make him a respected authority in the field, and he was also a jury member of the International Watchstars Awards.
During his presentation, Daniel shared the brand’s nearly two-century legacy and provided valuable understanding into the rich history while highlighting its evolution in precision and innovation. He also shared unparalleled insights into Longines’ meticulous archival work, its timeless commitment to elegance, and Longines’ enduring influence on the watchmaking industry.
Longines has been a pioneer in aviation and timekeeping. The brand provided precision instruments for legendary pilots like Amelia Earhart and set industry standards with innovations such as the double time-zone and flyback chronograph function of Aviator’s wristwatch and the rotating bezel for navigation. Longines has also been at the forefront of sports timing, developing electromechanical systems and high-frequency stopwatches capable of measuring up to 1/100th of a second. Today, Longines continues to be the official timekeeper for major sporting events.
The brand’s motto, “Elegance is an Attitude,” is deeply reflected in its timepieces, which combine avant-garde design with technical excellence. From early wristwatches featuring dual time zones to modern high-frequency movements, Longines remains a leader in horological innovation, continually pushing the boundaries of craftsmanship and precision.
Beyond the engaging presentation, attendees were captivated by a rare display of vintage Longines timepieces. These historical pieces showcased the brand’s unwavering dedication to precision, craftsmanship, and timeless elegance, fascinating watch enthusiasts and collectors alike. Among the exquisite museum pieces on display were: Longines Chronograph Flyback (1936), Longines Ultra Chron (1967), Longines Ultra Chron Diver (1968), Longines Zulu Time (1925), Longines 18ct gold wristwatch (1953), and Longines Art Deco wristwatch (1930).
At the event, the latest PrimaLuna Collection was elegantly unveiled and presented to guests. Blending classic elegance and contemporary sophistication, the new PrimaLuna collection is a reimagined collection inspired by the spirit of its first iteration. Every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques.
With an inspiring speaker, iconic watches, and an atmosphere as refined as the brand itself, attendees were fascinated by the conversations on Longines’ heritage. At the same time, it has deepened their understanding of history and the development of wristwatches. A rare opportunity for the local attendees, this event was a testament to Longines’ dedication to preserving its heritage while continuing to innovate—a true celebration of timeless elegance.
