In celebrating 30 years of the global entertainment franchise, PUMA has teamed up with Pokémon. Venturing “Into Another World,” the campaign’s visuals connect the Pokémon world with PUMA’s legacy of sportswear, mirroring the contrast between the Sun Pokémon Espeon and the Moonlight Pokémon Umbreon.
Relaxed everyday silhouettes like T-shirts, hoodie, and shorts feature clean graphic treatments and minimalist motifs created exclusively for the collection. Sport-driven details run throughout, including oversized jerseys finished with uniform-inspired numbers that reference Espeon and Umbreon.
On the footwear side, PUMA has reworked the Fade Nitro in a bold, electrifying Pikachu-inspired yellow colourway, accented with a soft sockliner featuring Pikachu graphics and finished with an attached Pikachu keychain.
Originally introduced in 1996, the beloved world of Pokémon comes to life through a full collection of adult and kids’ designs, with a playful nod to beloved Pokémon such as Pikachu, Mimikyu, Espeon and Umbreon.
The PUMA x Pokémon collection, celebrating 30 years of Pokémon, is now available at PUMA stores and selected wholesalers nationwide and online, with prices ranging from RM159 to RM699.
For information, check out PUMA Malaysia Instagram.
