K-beauty is more than just a trend that’s been popping up on your TikTok and Instagram feeds. Many of these products have gone on to be best sellers in the market. But why is it so popular? It’s easy to look at our favourite K-pop stars and Korean actors and crave to have their “glass skin”. With that in mind, it’s more than just skincare – but a lifestyle.
In case you weren’t aware, Korean children start adopting the habit of moisturizing, exfoliating, cleansing the skin thoroughly, and protecting their skin with SPF from a very young age. These traditions are passed down through generations. The good news is— you don’t need to break the bank to get your hands on these Korean products. Thanks to Most Young Global, Malaysians can now elevate their lifestyle at an affordable price tag.
Round Lab’s Dokdo Skincare
If you’re familiar with Korean skincare, Round Lab probably needs no introduction. Known for sourcing clean and raw ingredients from deep sea water and birch trees, it’s no surprise that their products have been consistent best sellers at Olive Young (the Sephora of South Korea, essentially). The Dokdo Toner, for instance, is a water-based toner that replenishes moisture and mildly exfoliates the face. It also has great spreadability and it absorbs into the skin within seconds. It’s a great beginner-friendly Korean toner that leaves your skin refreshed and ready to absorb subsequent serums and moisturizers.
Another highlight is the Birch Sunscreen SPF and skincare line. Birch Juice doesn’t just reduce inflammation but also protects the skin from irritants and stimulates skin renewal while maintaining the skin’s moisture balance. Round Lab’s sunscreen range certainly checks off all the boxes for us. The Birch Sunscreen goes on very creamy but it melts into the skin very quickly. The Sun Stick SPF 50 is also easy to use and we love how it glides on our skin when applying it. Having said that, those with oily skin may find the greasiness a bit too much, so it really comes down to your skin type and sensitivity.
- Available at: Guardian
Farmstay
Farmstay has an extensive range of skincare featuring ingredients like snail filtrate, aloe, ginseng, horse oil and bird’s nest. However, we’d like to highlight 2 line-ups that are now available in Malaysia— the Citrus Yuja and Cica Farm.
Citrus Yuja uses the vitamin C of Yuja that not only gives off a fresh citrus scent but the natural ingredients help to moisturize the skin to keep it vitalized and fresh. The Citrus Yuja cream claims to have zero irritation to the face, so those with skin sensitivity are recommended to give it a try.
Likewise, the Cica Farm also promotes non-irritating skin care. It has mild moisturizing qualities that relaxes and soothes the skin. Cica Farm products balances the ratio of oil and water to lock the moisture in the skin for a long-lasting effect.
- Available at: Citrus Yuja- Guardian, Cica Farm – 7 Eleven
Kundal
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Han Byul (장한별) and Han Xiao Ai (韓曉噯) are fans of the brand and it’s easy to see why. The Kundal hair range products have been praised for its naturally-derived ingredients and its nutritional benefits are second to none. The Kundal Honey & Macadamia Nature Shampoo 500ml contains key ingredients and gentle formula that deliver intense moisture to your hair and scalp, thus helping to restore softness and shine. We also love how the nice scent in the shampoo makes it feel like a spa session every time we wash our hair.
- Available at: Guardian
Dryope’s Deep Cleansing Chamomile & Green Tea Range
Seeking a deep hair cleanse and smooth skin without sacrificing moisture? Meet your new best friend: the Deep Cleansing Shampoo and Refreshing Body Wash. Available in 5 scents: Rose Wood, Jasmine Musk, Fruity Freesia, Orange Blossom, as well as Lime Basil & Mandarin, the Dryope range is designed to restore balance to your scalp, while eliminating the root causes of dandruff and oily hair. Thanks to its soothing properties from plant-derived ingredients, everyone can now experience a pampering self-care without breaking the bank.
- Available at: Watsons
Too Cool For School
Too Cool For School isn’t just known for its unique packaging but also for its creative, colourful designs. This K-beauty label is one of the most sought-after Korean cosmetic brands, especially for its trendiest Korean makeup products. Too Cool For School Art Class by Rodin, for example, offers different contour shades that you can mix and match to suit your skin tone. Some prefer subtle, natural contouring, while others like to brush and blend it into the skin look more natural. It’s great for beginners and regulars thanks to its shade selection, formula, and price range.
- Available at: Guardian
Godan Gosik
“When I’m in a rush and don’t have time to eat, I can just Godan Gosik.” As city dwellers, we’re always rushing from one event to the next. Godan Gosik’s GoGo Protein Shakes come in very handy. Available in a spout pouch, just add 120ml water and shake it well – then its ready to drink! Easy-peasy right? The GoGo Protein Shakes contain various nutrients with a high protein and dietary fiber content. You can now have a balanced meal without having to compromise your healthy lifestyle. Our favourite is the Black Sesame flavour 😉
- Available at: 7-Eleven, Watsons
Lingtea
One sachet of Lingtea a day, keeps the fatigue away. Unbeknownst to many, 75% of people experience dehydration every single day. Whether it’s due to the humid weather, busy work schedule or from exercise, people come down with headaches, dizziness, rapid heartbeat, bad breath, or dry skin, due to dehydration. Here’s how Lingtea can help: it’s essentially a drinking IV fluid that enhances rapid absorption water and nutrients into the bloodstream. 1 sachet of Lingtea (poured into 500ml of water) hydrates up to 2 times faster than water or energy drinks. Available in lemon and peach flavours, Lingtea is also Halal-certified.
- Available at: Watsons
LactoFit
LactoFit probiotic, in partnership with Most Young Global and Move S&C Limited. For the uninitiated, LactoFit is the no.1 probiotic brand from Korea. Backed by more than 80 years of research in Korea, LactoFit contains Probiotic, Prebiotic, and Postbiotic for better gut health.
If you deal with digestion problems (Indigestion, Diarrhea, Irritable Bowl Syndrome, Constipation) regularly, try supplementing your diet with LactoFit. Just take 1-2 LactoFit sachet(s) a day with no water— as it contains 1 billion units of Lactobacillus (CFU)— and allow it to restore good bacteria in your gut. There’s the ever-popular LactoFit Gold (10s) which improves the overall digestive system while LactoFit Beauty (10s) and LactoFit Slim (10s) target specific concerns with carefully selected lactobacillus proven to increase skin radiance and weight loss.
The small sachets are super convenient to bring along while travelling and particularly helpful after eating new food. Our gut health and digestion have improved a lot from LactoFit.
- Available at: 7-Eleven, Watsons
